Department:
Distribution
Location:Toronto, Ontario
ReportsTo:
Head of Field Underwriting & Distribution
The Opportunity:We are seeking a strategic, analytical leader to serve as AVP or VP, Distribution for Liberty Mutual Canada. In this role, you will be the architect and enabler of our national distribution strategy, responsible for developing and overseeing the operating structure, governance framework, analytics, and execution model that drives coordination and consistency across regions, product lines and our trading partners.
This is a high-impact leadership position designed to equip leaders and underwriting teams with the strategic direction, tools, insights, and accountability needed to execute effectively against a common national strategy. You will establish clear priorities, governance frameworks, broker strategies, and performance metrics that ensure our distribution efforts are aligned, scalable, and focused on delivering measurable outcomes.
Key Responsibilities:- Champion and model our Liberty values and Guidelines for Inclusion to drive market leading culture and ensure positive employee engagement.
- Develop and execute a holistic national distribution strategy and playbook (broker and client focus) across commercial, specialty, and surety, with clear priorities for each of our trading partners.
- Establish and lead broker planning, stewardship, and performance management processes, including development of broker compensation frameworks, service agreements, and governance structures.
- Build out and oversee distribution analytics, reporting capabilities, and key distribution tools enable data-driven decision-making across the organization.
- Develop client approach strategies that balance North American capabilities with Canadian market nuances, serving both client executive (senior relationship management) and client service (day-to-day support and problem solving) needs.
- Design and execute strategies for key external events and large-scale internal events in partnership with leaders, marketing, and relevant committees.
- Provide project management, cross-functional coordination, and oversight of large opportunities with key trading partners with external negotiations primarily led by senior underwriting leaders and executives.
- Partner with Marketing & Communications to inform external thought leadership initiatives, broker communications, and industry conference participation strategies.
- Collaborate with North America Distribution and Client teams to bring North American capabilities and best practices to the Canadian market, align on cross-NA broker strategies, and manage collaborative opportunities.
- Provide clear strategic frameworks, accountability structures, and support resources that empower underwriting leaders and teams to execute against national distribution priorities.
- Lead the adoption of AI and other emerging technologies to enhance distribution analytics, broker insights, and decision-making, identifying opportunities to improve efficiency and effectiveness across the national distribution model.
- Other responsibilities as required.
Skills & Qualifications:Required:
- 10+ years of progressive leadership experience in commercial insurance distribution, sales leadership, underwriting, market management, or related business functions, including significant experience leading enterprise-scale distribution strategy and transformation initiatives.
- Demonstrated success developing and executing national distribution and market growth strategies that drive profitable premium growth, market share expansion, broker engagement, and business performance.
- Proven ability to influence and partner with senior leaders and external industry stakeholders to shape strategic direction, investment priorities, and organizational outcomes.
- Deep expertise in broker and distribution channel management, including executive-level relationship management with national and strategic brokerage partners.
- Track record of leading complex, enterprise-wide transformation initiatives involving multiple business units, functions, and stakeholder groups, with accountability for measurable business results.
- Demonstrated leadership of large-scale analytics and performance management programs, leveraging data, market intelligence, and predictive insights to inform strategic decisions and optimize distribution effectiveness.
- Exceptional executive communication and influencing skills, with the ability to build alignment, challenge thinking, and drive action across senior leadership teams in a matrixed environment.
- Experience leading and developing high-performing teams, including direct and indirect leadership of multi-disciplinary functions across multiple geographies or business units.
- Proven ability to establish enterprise governance models, operating frameworks, and accountability structures that enable sustainable execution and organizational performance.
- Demonstrated experience leveraging AI, advanced analytics, and emerging technologies to accelerate business performance, improve decision-making, and drive competitive advantage while maintaining appropriate governance, risk management, and regulatory compliance.
- Recognized strategic thinker with a proven record of driving enterprise change, influencing organizational direction, and delivering long-term growth and business value.
Preferred:
- Experience in a North American insurance organization with exposure to both Canadian and U.S. markets.
- Experience with broker channel management, independent agent systems, or wholesale distribution models.
- Familiarity with insurance market analytics platforms and performance benchmarking tools.
- Background in change management or organizational optimization initiatives.
- Experience developing and implementing compensation and governance frameworks for external partners.
Competencies:
- Strategic thinking and execution
- Analytical and data-driven decision-making
- Cross-functional collaboration and influence
- Project and program management
- Relationship management and stakeholder engagement
- Communication and presentation skills
- Adaptability and change management
- Attention to detail and process orientation
Liberty Mutual Canada is committed to pay transparency and fair, equitable hiring. For roles based in Ontario, we publish Target Hiring Range in compliance with the Ontario Pay Transparency Act.
This posting is for an active, current vacancy.
Target Hiring Range:
VP level: Competitive base salary and incentives based on candidate qualifications and experience.
AVP level: CAD $140,000 - $190,000 (base salary)
This range represents the expected annual base salary for this role, however, offers above the published maximum may be approved with appropriate business authorization. Final offers will be determined based on each candidate's qualifications, relevant experience, internal equity, and the needs of the role. The posted range does not include variable compensation (bonus), allowances, or benefits. We encourage all qualified candidates to apply.
We do not use AI-based screening tools in our hiring process. Candidates who complete an interview and remain under consideration may request, and will receive, feedback within 45 days.
