AVP Dental Marketing

Role Summary/Purpose:

We are looking for a driven and creative marketer to help us grow the CareCredit patient finance program in Dental industry. This role will deliver strategy, influence and leadership as well as manage multichannel B2B marketing campaigns to drive awareness and adoption across partnerships and practices within the market expansion growth pillar of the Dental industry. Using channels such as digital, social, events, in-office merchandising, and direct mail. The role will collaborate with internal leadership, industry thought leaders, partnership leaders, industry publishers, and key media outlets to educate and drive awareness and adoption of the CareCredit program.

Essential Responsibilities:

• Manage and execute B2B and B2B2C multi-channel marketing campaigns to drive provider engagement with the CareCredit program utilizing email, direct mail, social, and digital channels
• Manage, nurture and own complex marketing relationships and programs with Dental industry partners including trade groups, Tech partners, KOLs, industry media platforms and publishers, and manufacturers
• Develop, own and influence strategic initiatives for Growth Market segments, including industry leading tradeshows
• Dental industry-specific content in collaboration with industry thought leaders to distribute through multiple channels and build awareness and engagement in Dental industry (articles, webinars, videos, case studies, and white papers)
• Manage industry B2B paid advertising (print and digital)
• Partner with internal trade show and Sales teams on strategy and execution for Dental conferences, events and tradeshows
• Innovate and execute offers, pricing and promotions with sales & finance
• Partner with analytics teams to measure impact, leverage data to drive future campaigns and pivot programs and campaigns based on learnings
• Presentation development and delivery to both internal and external leadership audiences
• Manage budget including forecasting and tracking
• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor's Degree OR in lieu of a degree, a high school diploma and 5+ years of marketing
• Prior B2B and B2B2C marketing experience
• 3+ years experience in the healthcare, credit card or financial services industries
  • 2+ years of experience with marketing campaign development and management and partnering with creative agencies

Desired Characteristics:

• Experience with Dental Industry
• Business to business marketing experience
• Strong working knowledge of multi-channel marketing campaigns, including email, social media marketing
• Creative and quantitative thinker
• Experience interpreting and leveraging data to determine the success of a marketing campaign
• Experience managing creative agencies, research or analytic partners
• Able to translate data insights into actionable recommendations and programs
• Curious, flexible, high energy, self-starter with an emphasis on action rather than analysis
• Able to work in a fast-paced, complex, environment and manage multiple projects
• Collaborative team player with ability to influence across all levels of organization
• Excellent verbal and written communication and presentation skills

Grade/Level: 10

The salary range for this position is 75,000.00 - 130,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Our Way of Working:

We're proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events.

*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.

Eligibility Requirements:

• You must be 18 years or older
• You must have a high school diploma or equivalent

Job Family Group:
Marketing