Job Title: Associate Director, Heplisav B
Main Responsibilities
We're looking for an Associate Director, Heplisav B to own the marketing engine powering the brand. Working closely with franchise leadership, this person will translate strategic direction into a sharp marketing strategy — identifying the customer segments and stakeholders that matter most, building insights from those audiences, and shaping the messaging, creative, and tactical execution plans that bring the brand to life across HCP, consumer, health systems, retail, channel, and more.
This is a true partnership role: you'll bring independent thinking and marketing expertise to the table, while also owning the agency relationship and promotional budget that make great execution possible.
Key Responsibilities:
Strategic Marketing Leadership
- Develop and evolve brand messaging, positioning, and creative platforms for HEPLISAV-B across HCP, consumer, IDN, and pharmacist audiences
- Build and present marketing strategy and tactical execution plans, translating strategic direction into concrete creative and channel plans
- Monitor performance and recommend changes to creative, execution, or channel strategy based on key data and qualitative insights
Tactical Execution & Asset Development
- Lead development of tactical marketing assets — including sales aids, digital content, HCP.com, banner/display advertising, email, and congress/convention materials
- Lead and optimize end-to-end execution across personal and non-personal promotion for all stakeholders
- Own the non-personal promotion channel mix (digital, programmatic, email, website) and optimize spend allocation based on performance
Agency & Budget Management
- Manage agency partner(s) day-to-day, including briefing, creative development, timeline management, and quality control, to deliver best-in-class marketing execution
- Own and manage the agency/promotional budget, ensuring efficient allocation and strong ROI across creative and media investments
Cross-Functional Collaboration & Field Enablement
- Act as field integration lead, ensuring sales teams are confident and equipped in selling HEPLISAV-B; propose execution strategies needed for success
- Collaborate with segment leads and market access to optimize HEPLISAV-B uptake in the market
- Partner with cross-functional colleagues (market access, sales, finance, portfolio marketing, franchise marketing, and health systems marketing) to identify growth opportunities and ensure end-to-end execution
Compliance & Governance
- Oversee and be accountable for the internal legal, regulatory, and medical review process for promotional materials
- Support governance meetings, including summits, forecast reviews, and franchise team meetings, with marketing input and materials
About You
Basic Qualifications
- Bachelor's degree
- 5+ years of experience in the Pharmaceutical, Biotech, Healthcare, or life sciences industries, within marketing and/or brand or product marketing or coming from an agency
Preferred Qualifications
- Master's degree
- 7-10+ years of experience in Pharma or Healthcare marketing preferred
- A track record of building messaging and creative campaigns from strategy to launch, for both HCP and consumer audiences
- Hands-on agency management: briefs, creative review, timelines and day-to-day direction
- Experience taking promotional materials through MLR review
- Comfort partnering with a field sales force and turning field feedback into assets
- Strong storytelling and presentation skills, and the judgment to make independent calls
- Consumer or DTC campaign experience, including disease awareness
- Experience in retail pharmacy or health systems marketing
- Vaccines or preventive health experience
- Experience managing promotional budgets and optimizing ROI
- Deep understanding of HCP and consumer marketing channels
- Digital marketing expertise
- Knowledge of pharmaceutical regulatory and compliance requirements
Why choose us?
- Bring the miracles of science to life alongside a supportive, future-focused team.
- Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
- Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
- Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
- Work at the forefront of AI-driven research, smart manufacturing, and groundbreaking mRNA platforms that are redefining the future of immunology.
- Help protect half a billion people every year, contributing to one of the largest global vaccination efforts in healthcare.
- Develop your career with access to mentoring, international mobility programs, and opportunities to grow across four continents.
The salary range for this position is:
$148,500.00 - $214,500.00
All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.
