OverviewD3 Associate Digital Director
The D3 Associate Digital Director is a strategic Digital Commerce and Consumer Engagement leader responsible for advancing discoverability, engagement, and conversion across the consumer journey. The role leads commerce activation, enterprise discoverability, and consumer-facing digital experiences across PepsiCo Foods brands while building scalable platforms, partnerships, and operating models that improve effectiveness, reduce complexity, and support business growth.
This leader serves as a central connector across Brand Marketing, Media, Commerce, D3's In House agency, Legal, Strategy & Transformation, analytics, external agencies, and technology vendors.
ResponsibilitiesCommerce Enablement & Conversion
- Lead Commerce enablement strategy and execution across PFUS brands, translating digital engagement into measurable shopping and sales outcomes.
- Own retailer-link infrastructure, direct-to-cart experiences, and commerce activation across paid media, creator and influencer, CRM, and owned channels.
- Influence Brand, Media, and Commerce stakeholders to adopt new capabilities and embed commerce earlier in campaign planning.
Digital Discoverability & Search
- Support enterprise discoverability strategy spanning SEO, AI and LLM optimization, content strategy, site architecture, and technical enhancements.
- Direct website development priorities and ongoing optimization opportunities to strengthen consumer discovery and user experience.
- Partner with media, analytics, technology, and agency teams to improve brand visibility across traditional search engines and emerging AI-powered discovery platforms.
Consumer Engagement Ecosystem
- Oversee consumer-facing digital experiences, including brand websites, campaign microsites, recipe hubs, promotional experiences, and seasonal activations.
- Ensure digital experiences support broader brand, engagement, trial, loyalty, and business objectives rather than operating as standalone destinations.
- Establish governance and reusable development models that improve speed, consistency, quality, and cost efficiency across the portfolio.
Cross-Functional Leadership & Performance
- Serve as a central point of coordination across Brand Marketing, D3 Digital, Media and Commerce, Legal and PR, S&T, analytics, agencies, and vendors.
- Lead through influence, educating senior stakeholders and building alignment around digital commerce, discoverability, and consumer engagement priorities.
- Define success measures, KPIs, and learning agendas with analytics and agency partners; translate performance into clear optimization recommendations.
Compensation and Benefits:
- The expected compensation range for this position is between $110,700 - $185,250.
- Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
- Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
- Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
- In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications- Bachelor's degree required; concentration in Marketing, Communications, Digital, Commerce, Business, or a related field preferred.
- 6+ years of progressive experience in digital marketing, digital commerce, consumer engagement, brand marketing, media, agency, platform, publisher, or related disciplines.
- Demonstrated experience leading complex, cross-functional digital initiatives and managing agency, technology, or vendor partners.
- Experience in CPG, food and beverage, retail, or a related consumer-focused industry preferred.
- Strategic leadership with the ability to connect consumer needs, brand objectives, and commercial outcomes.
- Strong knowledge of digital commerce, SEO and emerging AI discoverability, websites and content ecosystems, and social or influencer commerce.
- Ability to influence senior stakeholders, create alignment across functions, and lead through ambiguity.
- Strong business acumen and results orientation, with experience defining KPIs, evaluating performance, and converting insights into action.
- Excellent program, partner, and budget management skills, with the ability to prioritize and deliver multiple complex workstreams.
- Executive-ready communication and storytelling skills, including the ability to simplify complex digital topics and build support for new capabilities.
> 
