5+ years of experience in B2B growth marketing, ABM, demand generation, or revenue marketing.
Hands-on experience with generative AI for marketing and workflow automation.
Familiarity with AI-assisted coding tools such as Cursor or GitHub Copilot.
Demonstrated success in collaborating with Sales for revenue growth.
Proficient in HubSpot, Salesforce, ZoomInfo, Outreach, and marketing automation tools.
Strong analytical, communication, project management, and leadership skills.
Responsibilities
Own and evolve the account-based growth strategy across priority industries.
Collaborate with Sales to define ideal customer profiles and account plans.
Develop quarterly growth plans and executive KPI dashboards.
Execute integrated multi-channel campaigns with compelling content.
Manage lead scoring and optimize marketing-to-sales processes.
Lead HubSpot adoption and optimize its use as a marketing platform.
Prototype AI-powered workflows and tools to enhance productivity.
Benefits
Hybrid work model with three days in the office.
Opportunity to influence marketing technology and automation.
Access to cutting-edge AI tools and resources.
Collaborative environment with Sales for unified growth strategies.
Potential for high-impact leadership in marketing and sales integration.
Full Job Description
About the Role
This is a high-impact leadership role at the intersection of Marketing, Sales, and Technology. You'll manage SmartSource's growth and account-based marketing strategy while helping define how we generate demand, engage customers, leverage AI to automate workflows, and measure success. This is a hybrid, full-time role, with 3 days expected in the office.
If you enjoy building programs, experimenting with new technologies, partnering closely with Sales, and using data to drive decisions, this is an opportunity to make a lasting impact.
What You'll Do
Strategy & Growth
Own and evolve SmartSource's account-based growth strategy across priority industries and enterprise accounts.
Partner with Sales to define ICPs, target accounts, account plans, and revenue priorities.
Develop quarterly growth plans, an ABM calendar, and executive KPI dashboards.
Campaign Development
Build and execute integrated, multi-channel campaigns with relevant content across email, paid media, and digital channels.
Create campaign audiences in ZoomInfo, manage lead scoring, and optimize marketing-to-sales handoffs.
Leverage AI-powered marketing and sales tools to improve research, personalization, content creation, and campaign execution. Continuously evaluate and implement emerging AI capabilities that improve marketing effectiveness and sales productivity.
Revenue Systems
Lead the adoption and optimization of HubSpot as SmartSource's marketing platform.
Build AI-powered workflows, dashboards, automations, and lightweight internal tools using AI-assisted development platforms.
Evaluate emerging AI technologies and rapidly prototype solutions that improve productivity and customer engagement.
Sales Enablement & Performance
Equip Sales with messaging, account intelligence, and tailored content that improve engagement and conversion.
Track marketing's contribution to pipeline, revenue, and ROI, delivering actionable insights to leadership.
Lead regular optimization reviews with Sales to continuously improve results.
What You Bring
5+ years of B2B growth marketing, ABM, demand generation, or revenue marketing experience.
Hands-on experience using generative AI to improve marketing effectiveness, workflow automation, and business productivity.
Comfort using AI-assisted coding tools (Cursor, GitHub Copilot, Bolt, Replit, Lovable, or similar) to build automations, prototypes, dashboards, or internal tools.
Proven success partnering with Sales to drive measurable pipeline and revenue growth.
Experience with HubSpot, Salesforce, ZoomInfo, Outreach, and marketing automation platforms.
Strong analytical, communication, project management, and leadership skills with a builder's mindset.
What Success Looks Like
Marketing is a measurable driver of revenue growth.
Marketing and Sales operate as one revenue team.
AI enables faster execution, smarter decisions, and better customer experiences.
