Texas Instruments

Web Marketing Program - Digital Experience Data Scientist

Texas Instruments • $100K — $120K *
Dallas, TX 75217In-Person
Consumer Technology
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Data Science, Computer Science, Statistics, Applied Mathematics or a related field.
  • Internship experience in data science or related roles, preferably in sales, marketing, or e-commerce.
  • Experience deploying models in production and optimizing their performance.
  • Strong proficiency in Python or R for data analysis and machine learning.
  • Expertise in statistical analysis and experimental design.
  • Proficiency in SQL and experience with large datasets.
  • Familiarity with cloud-based data science platforms and Unix/Linux systems.

Responsibilities

  • Develop advanced machine learning models for B2B customer journey optimization.
  • Identify opportunities using AI and analytics to enhance digital program design.
  • Collaborate on recommendation systems for personalized user experiences.
  • Create predictive models for customer segmentation and targeted interventions.
  • Work with engineering teams for real-time implementation of data solutions.
  • Translate business requirements into effective data science strategies.
  • Conduct A/B tests in collaboration with UX strategists to enhance digital experiences.

Benefits

  • Collaborative work environment with cross-functional teams.
  • Exposure to cutting-edge data science techniques and technologies.
  • Opportunities for professional growth and development in analytics.
  • Engagement in solving complex business challenges through data.
  • Impactful role in shaping customer experiences and business outcomes.
Full Job Description
Job Description

We are seeking a talented and innovative Data Scientist to join our Digital Experience Analytics team. Operating at the intersection of data science, marketing, and business strategy, you will apply advanced analytics and machine learning techniques to large customer datasets to power personalized digital experiences and measure their effectiveness.

The ideal candidate will have a background in data science, machine learning, and marketing analytics, with experience in developing and deploying machine learning models. You will collaborate closely with our marketing, sales, and enterprise IT teams to deliver data products that support key business objectives. If you enjoy solving complex problems, building foundational data products, and influencing overall business strategy, we'd love to hear from you.

Key Responsibilities:
  • Develop advanced machine learning models for personalization and customer journey optimization in a complex B2B business model.
  • Identify opportunities to use machine learning, AI, and advanced analytics techniques to improve digital program design and effectiveness.
  • Partner with other data scientists in the development of recommendation system components that predict relevant product and content messages for hundreds of thousands of users.
  • Create predictive models to segment, cluster and label customer behavior, partnering with analysts to identify opportunities for targeted interventions.
  • Work closely with engineering teams to drive scalable, real-time implementations.
  • Collaborate with cross-functional teams to translate business requirements into data science solutions.
  • Partner with Digital Experience & UX strategists to design and conduct A/B tests to optimize digital experiences and marketing campaigns.
  • Ensure data science best practices are followed and models are properly documented and version-controlled.
  • Stay current with the latest advancements in data science and apply new techniques to improve our analytics capabilities.


Qualifications

Minimum Requirements:
  • Bachelor's degree in Data Science, Computer Science, Statistics, Applied Mathematics or a related field.
  • Internship experience in data science or a related role, preferably in a sales, marketing or e-commerce context.
  • Experience deploying models in production and adjusting models to improve performance.
  • Strong proficiency in Python or R for data analysis and machine learning.
  • Experience with machine learning libraries such as Python, scikit-learn, pyTorch, Kubeflow, Streamlit, etc.
  • Expertise in statistical analysis, experimental design, and causal inference.
  • Strong proficiency in SQL and experience working with large datasets.
  • Familiarity with both cloud-based data science platforms (e.g., Google Cloud Platform, Vertex AI, AWS, BedRock) and Unix/Linux systems.
  • Innovator level knowledge of developments in data science and adjacent fields (e.g. Generative AI, Human-in-the-Loop workflows) and their application.
  • Strong problem-solving skills and ability to translate complex analyses into actionable insights.
  • Excellent communication skills, with the ability to present technical concepts to non-technical audiences.

Preferred Qualifications:
  • Master's degree in Data Science, Computer Science, Statistics, Applied Mathematics or a related field.
  • Experience with marketing automation and CRM systems (e.g., Salesforce, Marketo, HubSpot).
  • Experience with Graph Databases (e.g., Memgraph, Neo4j, SpannerGraph)
  • Experience with Customer Data Platforms (e.g., Tealium, Segment, ActionIQ).
  • Knowledge of client-side web analytics tools and techniques (e.g., GA4, Adobe Analytics, Fullstory).
  • Experience with natural language processing (NLP) and text analytics.
  • Understanding of digital marketing concepts and customer journey mapping.


About the Team

TI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin. However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment.

About Texas Instruments

National Semiconductor is a semiconductor manufacturer, specializing in analog devices and subsystems, headquartered in Santa Clara, California. The products of National Semiconductor include power management circuits, display drivers, audio and operational amplifiers, communication interface products and data conversion solutions. National's key markets include wireless handsets, displays and a variety of broad electronics markets, including medical, automotive, industrial, and test and measurement applications.

Texas Instruments Careers

Join the innovative world of Texas Instruments, a global leader in semiconductor design and manufacturing. As part of our team, you will be at the forefront of technological advancement, working alongside the brightest minds in the industry.

Opportunities at Texas Instruments

Whether you're seeking your first internship or a seasoned professional position, Texas Instruments offers a range of job opportunities designed to empower your career growth and development. Our commitment to innovation and diversity is reflected in every aspect of our business, from the ground up.

Work You’ll Do

At Texas Instruments, you will contribute to projects that revolutionize technology and have a global impact. Our team members lead the way in semiconductor innovation, pushing the boundaries of what's possible in electronics and beyond.

Join Our Team

Explore a career where your skills will be honed through unparalleled opportunities for professional and personal growth. Texas Instruments is not just about hiring; it's about nurturing leadership and fostering a culture of collaboration and innovation.

Innovate and Grow

Our employees are encouraged to take bold steps in their career paths, supported by our industry-leading training programs and development resources. With a focus on continuous improvement and leadership development, Texas Instruments ensures that your career trajectory is always upward.

Diversity and Inclusion

We believe that a diverse team is a strong team. Diversity training and inclusive culture are at the heart of our employment strategy, ensuring that all team members feel valued and can contribute their unique perspectives.

Benefits and Culture

Texas Instruments is committed to providing benefits that enhance the lives of our employees and their families. From health and wellness to financial and retirement planning, our benefits package is designed to support a balanced, fulfilling life both at and outside of work.

Networking and Professional Development

Advance your career through networking opportunities within Texas Instruments and our broader industry connections. Our collaborative environment encourages the sharing of ideas and best practices, which leads to greater innovation and personal career success.

Internships and Early Career Programs

Kickstart your career with a Texas Instruments internship. You’ll gain hands-on experience, learn from experts, and begin to shape your future in a supportive, dynamic environment. Our interns work on real projects that matter, gaining skills that are crucial for future full-time positions.

Apply Now

Ready to take the next step in your career? Search open positions that match your skills and interests. We are looking for passionate, curious, creative, and solution-driven team players. Join us in shaping the future of technology.

Stay Connected

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Texas Instruments is more than a company—it's a community of leaders and innovators making a difference in the world. Join us and be part of something big.
Learn more about Texas Instruments
Size
31,000 employees
Market Cap
$148.9 billion
Industry
Manufacturing & Automotive
Net Income
$5.5 billion
Founded
1930
5 Year Trend
+6.5%
Revenue
$14.4 billion
NASDAQ
TXN
* Ladders Estimates

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