Seismic

Vice President, Product Marketing

Seismic$215K — $300K *
US-AnywhereRemote in United States
Enterprise Technology
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 15+ years of B2B enterprise technology experience with product marketing leadership.
  • Experience in product marketing for enterprise software, SaaS, AI, or CRM solutions.
  • Ability to simplify complex, multi-product environments into clear narratives.
  • Strong grasp of enterprise AI, including data governance and workflow automation.
  • Experience with product integration post-acquisition or expansion is advantageous.
  • Credibility in discussions with high-level executives across various functions.
  • Proven track record in building and leading global product marketing teams.

Responsibilities

  • Establish Seismic's positioning and messaging for its combined product portfolio.
  • Translate diverse products into a cohesive and compelling narrative.
  • Clarify the business problems Seismic addresses and expected customer outcomes.
  • Collaborate with Product to align offerings with market needs and opportunities.
  • Lead initiatives around product architecture, pricing, and packaging to enhance customer understanding and value.
  • Build a high-performance global product marketing team across products and solutions.
  • Drive go-to-market strategy for major product launches and equip the sales team with necessary resources.

Benefits

  • Comprehensive benefits and perks focused on employee wellness.
  • Access to global benefits information tailored by country.
  • Participation in incentive plans contingent upon terms and conditions.
  • Opportunities for professional development and growth within the company.
Full Job Description
Overview

We are looking for a Vice President of Product Marketing to define how this expanded portfolio comes together in the market — and help shape where it goes next.

 

This leader will own Seismic’s product and platform narrative, positioning, messaging, launches, competitive strategy, market prioritization, pricing, packaging, and industry product marketing. Working across Product, Marketing, Sales, Customer Success, and Strategy, they will turn a broad and rapidly evolving portfolio into a simple, differentiated story customers understand and our field can win with.

 

A critical part of the mandate is extending Seismic’s leadership in regulated industries, where trusted content, governance, compliance, security, data controls, and responsible AI aren't secondary requirements — they're fundamental to how customers operate.

Who you are:
  • 15+ years of B2B enterprise technology experience, including significant product marketing leadership.
  • Experience leading product marketing for a scaled enterprise software, SaaS, AI, CRM, revenue technology, content, workflow, or adjacent platform company.
  • Demonstrated ability to turn complex, multi-product technology into a simple, differentiated platform story.
  • Strong understanding of enterprise AI, including agents, generative AI, data, context, governance, and workflow automation.
  • Experience integrating or repositioning products following an acquisition, merger, or major portfolio expansion is beneficial.
  • Ability to operate credibly with Product and Engineering while creating narratives that resonate with CEOs, CROs, CMOs, CIOs, and frontline GTM leaders.
  • Experience building and leading high-performing global product marketing teams.

The strongest candidates will have substantial experience in financial services and/or healthcare and life sciences, ideally across multiple regulated sectors. They will understand how governance, approvals, permissions, auditability, security, data lineage, compliance, and risk management shape product requirements, buying processes, deployment models, and AI adoption.

 

Candidates should be equally comfortable discussing AI agents and product architecture with a technology leader, revenue outcomes with a GTM executive, and governance and risk with the stakeholders responsible for protecting the enterprise.

What you'll be doing:

Define the Product and Platform Story

  • Establish the positioning, messaging, and value proposition for Seismic's combined portfolio, bringing together the strongest capabilities and innovation from Seismic and Highspot.
  • Translate a growing portfolio of AI agents, content and knowledge management, enablement, engagement, learning, coaching, analytics, and workflows into a compelling, performance-driven platform narrative.
  • Make GTM Performance and AI-powered revenue execution tangible: articulate the problems Seismic solves, our differentiation, and the business outcomes customers should expect.
  • Partner with Product to connect strategy and roadmap to customer needs, competitive dynamics, and market opportunity.
  • Lead product architecture, naming, packaging, and pricing programs that make Seismic easier to understand and buy while improving customer value and long-term economics.

Lead Product Marketing

  • Build and lead a world-class global product marketing organization spanning platform, products, AI, solutions, competitive intelligence, and industries.
  • Own go-to-market strategy and execution for major product launches and releases.
  • Equip the field with differentiated messaging, sales plays, proof points, demos, and competitive intelligence that translate product capabilities into customer value.
  • Establish rigorous competitive intelligence across direct competitors, adjacent platforms, emerging AI companies, and evolving build-versus-buy alternatives.
  • Bring market and customer insight into Product, influencing priorities and investment decisions — not simply marketing what has already been built.
  • Partner across Marketing to turn product innovation into sustained market impact.

 

Make Regulated Industries a Strategic Advantage

 

Seismic has a significant opportunity to differentiate through the combination of AI innovation and enterprise trust. This leader will make regulated-industry expertise central to that strategy.

  • Develop deep understanding of the workflows, buyers, regulatory environments, data requirements, governance models, and risk considerations unique to regulated markets.
  • Translate permissions, governance, auditability, security, compliant personalization, and responsible AI into differentiated customer value.
  • Partner with Product and industry leaders to identify requirements and investments that make Seismic uniquely valuable in regulated environments.
  • Ensure our AI strategy answers the questions sophisticated enterprises increasingly ask: Can I trust it? Govern it? Explain it? Control the data it uses? Deploy it within the requirements of my industry?
  • Build differentiated industry narratives without fragmenting Seismic into a collection of vertical products.
What we have for you:

At Seismic, we’re committed to providing benefits and perks for the whole self. To explore our benefits available in each country, please visit the Global Benefits page. 

 

Seismic's annual base salary range for this position will vary based on applicant's location, experience, job level, skills, and abilities as well as internal equity and alignment market data. The range listed below is the minimum to the maximum of our target hiring range. Seismic's salary range for this position is: USD $215,200.00/Yr. - USD $300,000.00/Yr.This position is also eligible to participate in Seismic's incentive plans in addition to base salary. The actual incentive amount will very and will be subject to the terms and conditions set in the applicable incentive plan.

About Seismic

Seismic is a software company that provides sales enablement and marketing orchestration solutions. The company's platform allows businesses to create, manage, and distribute content across various channels, including email, social media, and websites. Seismic's software also provides analytics and insights to help businesses optimize their sales and marketing strategies. The company was founded in 2010 and is headquartered in San Ramon, California.
Learn more about Seismic
Size
1,500 employees
Industry
Founded
2011

Similar Jobs

More Jobs at Seismic

More Enterprise Technology Jobs

Find similar Vice President, Product Marketing jobs: