Position: We are seeking an accomplished Vice President, Marketing, Neuroimmunology to lead the commercial strategy and marketing execution for our Neuroimmunology portfolio. This individual will be a critical member of the Commercial Leadership Team, responsible for translating differentiated science and meaningful patient benefits into a compelling commercial strategy and exceptional launch execution. The VP will lead positioning, segmentation, customer strategy, launch planning, HCP engagement, omnichannel execution, and market development while partnering closely with Sales, Market Access, Medical Affairs, Patient Services, Analytics, Finance, and Corporate Communications.
The ideal candidate combines strategic sophistication with a hands-on operating mindset. They will be equally comfortable defining the long-term market-shaping strategy, presenting to senior leadership, engaging external experts, and working directly with cross-functional teams to ensure executional readiness.
Responsibilities include: Commercial & Brand Strategy - Own the integrated commercial and marketing strategy for the neuroimmunology portfolio, from pre-launch through commercialization and lifecycle management.
- Develop differentiated positioning, value proposition, messaging, segmentation, targeting, and customer engagement strategies grounded in patient and HCP insights.
- Translate clinical evidence, disease burden, treatment pathways, and competitive dynamics into a clear and compelling commercial narrative.
- Identify the critical adoption drivers and barriers and develop strategies to accelerate appropriate utilization.
Launch Leadership - Serve as a senior leader for launch strategy and operational readiness, establishing clear milestones, KPIs, decision points, and organizational priorities.
- Build and execute the launch plan across HCP marketing, field execution, digital and omnichannel engagement, congresses, peer-to-peer education, advocacy, and market development.
- Ensure tight integration across Marketing, Sales, Market Access, Medical Affairs, Patient Services, Supply/Trade, and Analytics.
- Develop launch scenarios and rapidly adapt strategy based on market insights, customer feedback, competitive developments, and early performance.
HCP & Customer Engagement - Develop a deep understanding of the neuroimmunology treatment ecosystem, including specialists, hospitals and health systems, pharmacists, multidisciplinary care teams, patients, and advocacy organizations.
- Build sophisticated customer journeys and engagement strategies for priority HCP and institutional segments.
- Lead advisory boards, market research, message testing, and other insight-generation activities.
- Partner with field leadership to translate strategy into clear, actionable execution at the account and territory level.
Market Development - Lead disease education and market development strategies designed to improve recognition of disease burden, unmet need, appropriate diagnosis, treatment, and urgency of intervention.
- Identify opportunities to reshape treatment paradigms and establish a new standard of care.
- Partner closely with Medical Affairs and advocacy stakeholders while maintaining appropriate functional independence and compliance.
Insights, Analytics & Performance - Establish the critical commercial KPIs and leading indicators required to assess launch readiness and post-launch performance.
- Use quantitative and qualitative insights to continuously optimize targeting, messaging, channel mix, and resource allocation.
- Partner with forecasting and analytics teams to inform patient-based forecasts, scenario planning, market assumptions, and investment decisions.
Leadership & Organizational Development - Build and develop a high-performing marketing organization as the portfolio progresses toward commercialization.
- Lead agencies and external partners with strong strategic and financial discipline.
- Establish a culture of ownership, urgency, accountability, collaboration, and high-quality execution.
- Communicate commercial strategy and performance effectively to executive leadership and other senior stakeholders.
Education, Experience, and Skills: Required: - Bachelor's degree required; MBA or other advanced degree preferred.
- Approximately 15+ years of progressive biopharmaceutical commercial experience, including significant marketing leadership responsibility.
- Demonstrated experience leading a successful specialty, rare disease, neurology, immunology, or hospital-based product launch.
- Strong experience across upstream and downstream marketing, including positioning, segmentation, targeting, market research, HCP strategy, omnichannel execution, and launch planning.
- Experience working effectively in highly cross-functional environments involving Medical Affairs, Market Access, Sales, Regulatory, Legal, Finance, Analytics, and Operations.
- Strong executive communication and influencing capabilities.
- Track record of building teams and developing high-performing talent.
Preferred: - Direct experience in neurology, neuroimmunology, immunology, rare disease, or acute hospital-based therapeutics.
- Experience commercializing products where site-of-care economics, formulary access, coding and reimbursement, and institutional adoption materially influence uptake.
- Experience establishing or disrupting a treatment paradigm rather than simply competing within a mature category.
- Experience working in a pre-commercial or rapidly scaling biotechnology organization.
Salary Range: $317,600 - $353,000 Location: Annexon Biosciences is located in Brisbane, California and preference is given to candidates in the San Francisco Bay Area.
Benefits: - A stimulating and rewarding workplace includes flexible work schedules, remote opportunities and the ability to achieve a work-life balance.
- Shuttle service from BART, CalTrain and the Ferry.
- Annexon offers a competitive base salary and equity participation, employee stock purchase plan, as well as a comprehensive health benefit package that includes medical, dental, vision, 401(k), flexible spending plans, and other benefits.
