The Vice President/General Manager will have full oversight over Nexstar’s operations of WLNS (CBS) and will oversee its operational agreements with Mission Broadcasting providing services to WLAJ (ABC/CW), as well as and all other digital, mobile, and social media assets for the stations.
The ideal candidate for this role will leverage their proven skill sets and extensive experience in leading broadcast operational teams within sales-driven organizations, including a strong understanding of advanced digital ad solutions, and new business development. Additionally, they will possess a strong background in creating locally originated content for multiple platforms (OTT, linear, web, social), driving audience engagement, and increasing our overall reach. A demonstrated ability to promote a collaborative culture within all station departments is essential, ensuring operational efficiencies and continued growth. Experience in managing a duopoly station is preferred.
Ideal candidates will have a minimum of five years of broadcast management experience at a commercial broadcast television station with accompanying digital assets. The right fit for this position will be a seasoned and knowledgeable professional who is a driven advocate of local broadcasting and digital service to the community in which they have previously served. This position requires a leader with exemplary strategic vision, focused execution, and a verified understanding of local outreach and thoughtful community involvement. In addition to having a proven track record of managing high-performing sales, and news teams, the successful candidate must be effective in collaborating with department heads, staff members and promoting teamwork within all areas of station operations. The ability to engage local community leaders and develop long-term relationships with key station clients is essential.
Lansing, Michigan is a vibrant capital city that offers an excellent quality of life with a reasonable cost of living. Home to Michigan State University, Lansing benefits from a dynamic economy driven by education, healthcare, and technology, creating diverse career opportunities and fostering innovation. Residents enjoy family-friendly neighborhoods, top-rated schools, and abundant parks and trails for outdoor recreation. The city also boasts cultural attractions, a thriving arts scene, and short commutes, all while maintaining affordable housing. Centrally located in Michigan, Lansing provides convenient access to major destinations, making it an ideal place to live, work, and raise a family.
If you are interested in joining the executive ranks of the Nexstar Media Inc, and making an impact in Lansing, Michigan, you are encouraged to apply online at www.nexstar.tv/careers/
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