OverviewThe Strategy group at RFH is responsible for the development of insights-driven briefs and customer-centered marketing strategies and programs for RFH clients, leveraging all channels to build exceptional brand experiences across relevant touch points. The Strategist owns the understanding of the target audience: what interests and motivates them, where they go for information, what their journey is, what drives their decision making, and how they react to communications. The Strategy group works collaboratively with account management, creative, project management, and technology, ensuring all team members have input on strategy development and are fully briefed on customer insights.
ResponsibilitiesThe VP, Strategy must be able to:
- Direct qualitative and quantitative market research
- Synthesize insights from qualitative and quantitative research as well as other data sources
- Understand customer usage of media/channels
- Create briefs and provide input to program design as well as analytics
- Lead brand planning and other long-term planning efforts
- Contribute to new business pitches
- Support the development of the nascent planning group, including creation of guidelines and agency education
QualificationsJob Requirements
- Bachelor's degree in marketing, anthropology/sociology or psychology (preferred)
- 7-10 years' experience in healthcare marketing/planning
- Oncology experience strongly preferred
Skills Requirements
- Demonstrated ability to think comprehensively and proactively about brand marketing strategy
- Experience in generating and strategically applying both qualitative and quantitative research
- Experience conducting strategic planning across all target audiences (i.e. HCP, Patient, Payer) and all channels (i.e. traditional in-person reps and conferences, social media, print, digital)
- Exceptional writing, communications, and presentation skills, both in developing the story architecture and delivering compelling presentations
- Strong curiosity, ability to deal with ambiguity, work autonomously and a preference for a fast-paced, entrepreneurial environment
- Excellent interpersonal skills and teamwork skills, with ability to work across agency and network teams
- Ideal: experience in the nutrition/wellness category
Additional informationOur Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
#LI-CP1
Compensation Range: USD $129,485.00 - USD $207,324.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/7/2026.
