Dentsu America

Join our Relationship Marketing Strategy Network at Merkle

Dentsu America • $80K — $120K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years experience in omnichannel customer marketing or CRM strategies.
  • Demonstrated expertise in utilizing first-party data for personalization and 1:1 marketing.
  • Knowledge of segmentation methodologies, persona development, and customer journey design.
  • Experience with Salesforce Marketing Cloud or similar marketing automation platforms (e.g., Braze, Marketo, Adobe).
  • Strong ability to translate insights and technological capabilities into actionable marketing strategies.

Responsibilities

  • Lead the creation of integrated, omnichannel marketing strategies across various channels.
  • Translate first-party data and MarTech advancements into actionable marketing strategies.
  • Develop customer personas and segmentation strategies for personalized experiences.
  • Collaborate with media, analytics, and delivery teams to implement strategies effectively.
  • Provide strategic leadership and act as a trusted advisor to senior client stakeholders.
  • Identify growth opportunities and offer recommendations to enhance client relationships.
  • Define performance measures to assess the impact of marketing strategies.

Benefits

  • Opportunities for professional development and career growth through various roles.
  • Collaboration with a talented team dedicated to marketing excellence.
  • Access to cutting-edge marketing technologies and tools.
  • Engagement in innovative and creative marketing strategies.
  • Being part of a dynamic team that shapes client relationships.
Full Job Description

Job Description:

This job posting is an opportunity to express your interest in working with the Relationship Marketing Strategy team at Merkle. By registering with our talent network, you will be among the first to hear about new and upcoming job openings.

As a member of this team, you will join a team of talented and experienced marketers who focus on helping Merkle clients achieve their business goals.

Here are the different levels we will be hiring for:

  • Senior Associate, Relationship Marketing Strategy
  • Manager, Relationship Marketing Strategy
  • Senior Manager, Relationship Marketing Strategy
  • Director, Relationship Marketing Strategy
  • Senior Director, Relationship Marketing Strategy

How to Show Interest: Complete this application. By registering your interest, you’ll be added to our talent pool for current and future job openings. We’ll contact you directly if there’s a match for an upcoming role or opportunity.

Note: This is not a job application for a specific position but rather an invitation to express your interest in joining dentsu the future. We are always excited to connect with talented people who are passionate about contributing to our success.

The Team

The Relationship Marketing Strategyteamleadsthe development of omnichannelstrategiesleveragingfirstparty data to deliver personalized customer experiences. Theypartner closely with crossfunctional teams- including media, analytics, and Salesforce Marketing Cloud delivery- to design segmentation, personas, and customer journeys that support a true 1:1 peoplebased marketing approach.

Asa member of theRelationship Marketing Strategyteam, you will playa central rolein shaping how brands build meaningful, ongoing relationships with their customers. You will craft omnichannel strategies- spanning CRM, email, SMS, web, and mobile app- to help clients unlock the value of their firstparty data and transform it into personalized, connected customer experiences. Thisteamblends analytical rigor, creative problemsolving, and thought leadership, with a strong focus on 1:1 peoplebased marketing.As a senior clientfacing leader, youwouldcultivate trusted relationships, uncover growth opportunities, and ensure that every engagement delivers meaningful value.

Key Responsibilities

This is a general list ofresponsibilitieswhich may vary across thedifferent levelsmentioned.

  • Support and/orleadthe creation and delivery of integrated, omnichannel marketing strategies across CRM, email, SMS, mobile app, and webchannels.

  • Translate firstparty data opportunities,MarTechadvancements, andCRM capabilities into actionable marketing strategies.

  • Develop customerpersonas,segmentationstrategies,andfullfunnel customer journeyframeworks that shape personalized experience to alignto clientobjectives.

  • Partner with media, analytics, and delivery teams to bring strategies to life.

  • Provide strategic leadership across client engagements and become a trusted advisor to senior stakeholders.

  • Identifygrowth opportunities and deliver recommendations that strengthen longterm client relationships.

  • Define key data points and performance indicators to measure the impact of strategy and optimization opportunities.

  • Guide crossfunctional partners reative, account management, operations, and analyticsto ensure unified, customercentric execution.

  • Define meaningful KPIs, measurement plans, and insight frameworks to quantify the impact of marketing strategies on business outcomes.

Required Qualifications

This is a general list of qualifications which may vary across thedifferent levelsmentioned.

  • Extensive experience developing omnichannel customer marketing or CRM strategies.

  • Proven background working with firstparty data, personalization, and 1:1 marketingprograms.

  • Understanding ofsegmentation methodologies,personadevelopment, and customer journey design.

  • Familiarity with Salesforce Marketing Cloud or similar enterprise marketing automation platforms(i.e., Braze, Marketo, Adobe)

  • Ability to translate insights and technology capabilities into strategic recommendations.

Skills & Competencies

  • Strategic and analytical thinking, with strong problemsolving skills.

  • Datadriven decisionmaking.

  • Client relationship leadership.

  • Excellent storytelling and presentation skills.

  • Ability to simplify complex ideasand datainto clear, actionable strategies.

  • Strong senseof ownership and accountability

  • Curiosity about emerging technology and evolving consumer behavior

Location:

New York

Brand:

Time Type:

Full time

Contract Type:

Permanent

About Dentsu America

Dentsu is a Japanese public relations and advertising firm that offers communication-related solutions and services such as management and business consulting.

Dentsu Careers

There has never been a more opportune time to join the dynamic team at Dentsu—the forefront leader in digital marketing and advertising services.

Opportunities Await

Dentsu offers a plethora of job opportunities designed to foster professional growth and innovation. Join a team that is committed to transforming the landscape of digital media and communications.

Transform Your Career

Dentsu’s market-leading position enables its team to help some of the most well-known companies navigate the complexities of digital marketing with cutting-edge solutions. At the intersection of technology, industry expertise, and digital innovation, Dentsu stands as a beacon of leadership and professional development.

Engage in Meaningful Work

Collaborate with over 60,000 professionals globally, who are dedicated to pioneering change and driving diversity in the digital space. Dentsu provides a platform for its team to influence major brands and industries profoundly.

Innovative Employment and Internship Opportunities

Whether looking for a full-time position or an internship, Dentsu offers roles that challenge the norms and encourage out-of-the-box thinking. Employment at Dentsu means contributing to projects that harness innovation and creativity.

Cultivate Essential Skills

Dentsu is a place where skills are honed and excellence is nurtured. The company offers extensive training programs, including leadership development and diversity training, ensuring that every team member can achieve their career aspirations.

Experience the Dentsu Culture

Dentsu is celebrated for its inclusive culture and commitment to employee benefits and well-being. The company fosters an environment where all team members can thrive both professionally and personally.

Networking and Professional Growth

The growth of Dentsu’s team members is propelled by unparalleled opportunities for networking and career advancement. The company’s global presence offers unique opportunities for cross-cultural collaborations and insights.

Join Dentsu’s Team

Explore the various positions available that match your skills and interests. Dentsu is continuously on the lookout for passionate, curious, and innovative team players.

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Keep up to date with career tips, industry insights, and the latest innovations at Dentsu—all from the perspectives of the people who work there.

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Learn more about Dentsu America
Size
64,832 employees
Industry
Founded
1901
NASDAQ

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