Job DescriptionJob Description
What You'll Do
Campaign Management & Execution - 20%- Supervise RFP creation and review of social partners, proposal analyses, and partner negotiations
- Oversee junior team campaign buying from set-up to keyword selection through to targeting buckets, optimization, and pacing/reporting; implement QA processes
- Guide planner in campaign set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
- Ensure all trafficking and site tagging is accurate by junior team members
Social Media Strategy - 30% - Lead strategic social plan development in tandem with the Digital & Business Solutions teams
- Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations in order to deeply understand the role marketplace media plays in larger media objectives
- Partner closely with other Horizon Next teams (Business Solutions, Investment, etc.), building cross team relationships and incorporating relevant extensions
- Drive team brainstorms to kick off plan and consideration set development
- Develop POVs around relevant trends, tools, and emerging opportunities within paid social media
- Own creation and development of media specific documents such as media plans, objectives and strategies decks, and other related functions
Reporting & Analysis - 10% - Maintain oversight of junior team member's data analysis and corresponding client feedback to provide recommendations and optimizations
- Actively drive optimization strategies, proactively communicating challenges and opportunities to both internal teams and clients
- Parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications
- Lead in development of processes with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts
- Oversee aggregation of data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown
- Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
Relationship Management - 20% - Own relationships with key partners during planning process, including Partners, Creative Agencies and Business Solutions team
- Take initiative in building relationships with other Horizon Next departments, i.e. Business Solutions, Traffic, Operations
- Apply knowledge of current/previous clients' specific business and industry to enhance and further relationships
- Effectively build trust and establish positive relationships with clients
- Collaborate with Associate Director and Director to identify problems and recommend solutions
Team Management & Supervision - 20% - Manage and develop junior team member(s), creating growth plans and providing clear career goals
- Manage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken
- Provide education and training on best practices, media principals, and industry at large
- Participate in interview process for junior team members roles
- Guide team in setting goals and project tasks and timelines, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team success
Who You Are
- A strong writer and presenter
- A left and right brain thinker - a data powered strategist
- An independent worker with strong time management and organization skills
- A problem solver with foresight and the ability to develop creative solutions
- Detail oriented with commitment to follow through
- Nimble and flexible to succeed in a fast-paced environment
- A strong team player, willing to roll up your sleeves
- Interested in the social landscape and a desire to innovate and keep up with trends
- A supporter of and advocate for diversity, equity and inclusion
Preferred Skills & Experience
- 3+ years previous paid social media experience
- Thorough knowledge of advanced analytics and performance media
- Understanding of marketing principles, analytics and concepts
- Strong Microsoft Excel and Microsoft PowerPoint skills
- Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
- Exposure to advanced targeting/retargeting tactics in social
- Comfort owning and managing budget/investment levels in social media
Certificates, Licenses and Registrations
This role does not require certificates, licenses and/or registrations
Physical Activity and Work Environment
This role does not require any physical activity
Salary Range: $1,730.77 to $2,019.23 a week. A successful applicant's actual weekly or hourly rate may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
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Base PayThe statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
