About the RoleWe're looking for a Senior Paid Social Manager who is a true specialist in paid social performance marketing. You'll manage our paid social campaigns end-to-end: platform partnerships, testing and measurement, driving web and app conversions at scale across markets.
This is a role for someone who has done this at real scale: you've managed paid social budgets of $30M+ annually, you understand attribution deeply, and you bring rigor, curiosity, and sharp analytical instincts to everything you touch. You should be comfortable digging into the data yourself - building your own analyses, spotting issues before anyone asks, and translating numbers into clear action. If that sounds like you, you'll fit right in.
You're also a builder, not just an operator. When a workflow is slow or a test framework doesn't exist yet, you build it rather than waiting for someone else to. You think like a creator: better tests, sharper creative, smarter systems. If that sounds like you, you'll fit right in.
We made a song about the role: https://suno.com/s/owdc28Zl5z3YqWbN
What You'll Do- Own Paid Social channel performance globally: manage campaigns optimizing for web and app conversions, subscriptions, and growth KPIs across multiple geographies and markets. Evaluate and pilot new platforms and formats as they become relevant.
- Drive full-funnel results: manage budgets, bidding strategies, audience segmentation, and creative testing to consistently hit CPA and ROAS targets at scale
- Manage platform partnerships: own the relationship with paid social channel reps, including beta access, product roadmap input, billing, and spend reconciliation.
- Own analysis and reporting: run proactive weekly performance analyses, using Excel and other tools to diagnose trends and surface opportunities. Design and run incrementality tests (geo holdouts, lift studies) to confirm spend is driving net new users, not just capturing demand that would have converted anyway.
- Navigate app campaign complexity: own tracking setup (Conversions API), MMP integration (Singular, AppsFlyer, Adjust, etc.), and mobile attribution nuance across platforms
- Build your own tools: when something is broken or needs improvement, build the fix yourself. Write the script, build the dashboard, design the smarter test framework. You do not wait for someone else to solve it, and you use your best judgement and expertise to make sure the analysis, strategy and execution drives excellent results.
- Partner with creative & across the business: own all creative analysis and give structured feedback on ad creative, brief new concepts, and drive iteration based on performance data. Work with lifecycle/CRM, product, data science, and finance to align on audience strategy, budget, and measurement.
- Own budget and forecasting: manage pacing across campaigns and markets, proactively reallocating spend to what's working
- Communicate with clarity: translate complex campaign data into sharp insights and recommendations for cross-functional stakeholders
Qualifications- 3+ years hands-on managing conversion-optimized paid social campaigns (must have specific paid social channel experience) with multi-million annual budget responsibility across major platforms
- Strong grasp of web conversion campaigns - pixels, events, landing page performance, and full-funnel optimization
- Experience running global campaigns across multiple geographies and markets
- Experience with app campaign mechanics and mobile attribution (MMPs like Singular, AppsFlyer, Adjust; SKAdNetwork, postbacks, etc.)
- Sharp analytical skills: advanced in Excel, including pivot tables, with a track record of proactively running weekly and ad hoc analyses to diagnose performance and drive decisions - not just reporting on results, but getting ahead of them
- Comfortable operating in a fast-moving environment where channels, tools, and strategy evolve constantly
- Nice to have: experience across a broad range of paid channels beyond the major social platforms (such as, X, Snapchat, Pinterest)
Additional Notes- Must be eligible to work in the US.
- Must be willing to work 5 days/week in-office.
Perks & Benefits for Full-Time Employees- Company Equity Package
- 401(k) with 3% Employer Match & Roth 401(k)
- Medical, Dental, & Vision Insurance (PPO w/ HSA & FSA options)
- 11 Paid Holidays + Unlimited PTO & Sick Time
- 16 Weeks of Paid Parental Leave
- Creative Education Stipend
- Generous Commuter Allowance
- In-Office Lunch (5 days per week)
CompensationThe annual salary range for the target level for this role is $145,000 - $170,000 (before equity)
