The
Strategic Marketing Leader, Continuous Process US is responsible for defining the marketing and communications strategy for the US continuous process sector to measurably increase revenue contribution. This will be achieved through creating a marketing and communications plan aligned with business and commercial objectives. The role is open to either our Raleigh, NC or Foxboro MA Hubs.
This strategic role will boost awareness and preference for Schneider solutions among key decision-makers, partners, and influencers in the energy sector. The ideal candidate will use marketing campaigns, go-to-market playbooks, communication strategies, and collaborative sales and marketing plans to meet marketing goals.
This individual will have mastered the art of translating customer insights and competitive feedback into action. They will have designed and managed successful demand-generation campaigns and possess a deep understanding of how to transform customer needs into meaningful engagements. In this role, you'll be responsible for strategic customer marketing, retention, and influence programs aimed at driving adoption, loyalty, advocacy, and growth.
What do you get to do in this position? - Create an innovative segment marketing strategy to support the strategic annual growth plan and update quarterly to enable market saturation, customer experiences, marcom investments, reflect customer evolving needs.
- Develops Unique Value Proposition and positioning in prioritized end-markets to grow and maintain customer relationships, promote brand awareness, and increase a revenue
- Partners with Channel and Segment teams, local market intelligence, and government relations to define marketing programs that drive expansion, loyalty, and new acquisition with energy customers.
- Communicates energy segment strategy to commercial leaders and stakeholders and program management team to enable aligned marcom planning for marketing investment
- Develops public affairs communications strategy, including external and internal, to drive engagement and preference for Schneider Electric.
- Manage Voice of Customer programs that define buying behaviors, market trends, customer pain points, gaps etc.)
- Owns and manages the marketing promotional budget
- Ensures optimized integrated marketing mix to align with commercial market segments
- Defines, monitors, and manages key performance indicators and dashboards.
Marketing Scope - (Brand Management) Oversee the Schneider and its associated brands positioning, messaging, and identity to target audiences. Ensure brand consistency across all marketing materials, campaigns, and communications.
- (Lead Generation) Develop and execute lead generation initiatives, including but not limited to content marketing, webinars, events, and partnerships. Drive the creation of high-quality content tailored to the industrial audience.
- (Digital Marketing) Manage digital marketing campaigns across various channels, including social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising, to increase brand visibility and drive engagement.
- (Communications) Develop PR, AR, Influencer and Executive communications plans.
- (Sales Enablement) Work in partnership with the sales teams with the necessary tools, materials, and resources to effectively communicate value proposition to customers
- (Stakeholder Engagement) Collaborate with key internal stakeholders, including senior management, sales teams, and product development, to align marketing strategies with overall business goals.
- (Management) Collaborates and influences several marketing teams and drive investments to achieve a high performance and high engagement culture
This job might be for you if: - Bachelor's degree, preferred in business, marketing or communications
- Minimum 8 years B2B product vertical marketing, sales, and/or strategy experience
- Strong knowledge of current market trends in energy and chemicals market segments
- Proven track record of developing innovative and disruptive programs
- High degree of initiative and pro-active management
- Strong written and verbal communications
- Ability to travel domestically 50%
- Self-motivated, positive, proactive and takes the initiative to get things done.
- Track record of partnership with cross-functional teams, including work with account/customer management teams and experience in working with global teams and stakeholders.
- Highly collaborative team player with a desire to work with others for broader success
- Flexible, demonstrates the ability to adapt to new environments and operate successfully in rapidly changing environments
- Proficiency in digital marketing techniques, including SEO, PPC, social media, and content marketing.
- Excellent written and verbal communication skills, with the ability to create compelling content for technical and non-technical audiences.
- Analytical mindset with the ability to measure and interpret marketing performance metrics.
- Experience with marketing automation and CRM tools is preferred.
For this U.S. based position, the expected pay range is USD 142,400 - USD 213,600 per year. This pay range includes base pay and short-term incentives. The compensation range for this full-time position applies to candidates located within the United States. Our pay ranges are determined by reviewing roles of similar responsibility and level. Within the pay range, individual pay is determined by several factors including performance, knowledge, job-related skills, experience, and relevant education or training.
Our Total Rewards package outlines all the benefits and support you'll enjoy as part of the Schneider Electric team:
Care for Yourself and Your Family. We ensure you feel secure with benefits that help you and your family thrive: medical (with member reward points), dental, vision, and basic life insurance, Benefit Bucks, flexible work arrangements, paid family leaves, well-being programs, 12 holidays per year, and 15 days of paid time off per year.
Invest and Plan Your Future. We help you plan and invest for the future with competitive pay and programs including base salary, incentives, company share ownership, and 401(k) with match.
Grow Your Skills and Career. We support development through performance discussions, global opportunities, the Schneider Career Hub, and learning platforms like Coursera.
Team Up in the Workplace. We encourage collaboration, recognition, sharing your voice, and an inclusive workplace.
Support Your Community. We make a difference through volunteer leave, programs with the Schneider Electric Foundation, youth education initiatives, and military leave benefits.
You must submit an online application to be considered for any position with us. This position will be posted until filled.
