The hardest part of shipping AI powered products is not writing the code. It is everything that comes after: deploying safely, observing what services and agents actually do in production, evaluating quality, and staying resilient at scale. Intuit is investing heavily in exactly this layer, and we are hiring a Staff Technical Product Marketing Manager to own how these capabilities reach, win over, and empower thousands of Intuit developers.
You will join the Technical Product Marketing and Developer Advocacy team inside Developer Relations, owning go to market for Intuit's backend and AI platform offerings. On the backend side, this spans Intuit Kubernetes Service, observability, incident management, and serverless paved roads. On the AI side, it spans the GenOS evaluation platform, AI agent paved roads, and model playgrounds built by our AI Foundations teams. These platforms power Intuit's customer-facing AI experiences across TurboTax, QuickBooks, Credit Karma, and Mailchimp, so how quickly internal teams adopt them directly shapes how fast Intuit ships AI to customers.
This is a builder role for a technical storyteller. You will drive internal product launches and end to end narratives, grow adoption in partnership with developer advocates, community managers, and technical writers, and represent your product areas externally through conference talks, blogs, and industry thought leadership. You will also help power Intuit's push to make every engineer an AI native builder by helping backend engineers mature through our AI proficiency framework and reach our AI adoption goals.
The ideal candidate combines genuine technical depth in cloud native infrastructure and the modern AI stack with the craft to turn complex platform capabilities into narratives that move developers to act.
Responsibilities- GTM ownership: drive go to market strategy and execution for internal backend platform offerings (Kubernetes based hosting, observability, incident management, serverless paved roads) and AI platform offerings (evaluation tooling, AI agent paved roads, model playgrounds)
- Launches: own product launches end to end, from positioning and messaging through launch plans, enablement assets, and post launch adoption measurement
- Narratives: build durable stories that connect individual capabilities into a coherent picture of how developers deploy, operate, and improve AI powered services at Intuit
- Adoption : grow usage and reduce onboarding friction in partnership with developer advocates, community managers, and technical writers
- Thought leadership: shape Intuit's external presence in AI infrastructure and developer platforms through conferences, blogs, and industry engagement
- AI proficiency: help Intuit engineers progress through Intuit's AI proficiency framework and contribute to company wide AI adoption goals
- Voice of the developer: gather and operationalize developer feedback with platform product managers to influence roadmaps
- Measurement: define and report adoption, awareness, and engagement metrics for your product areas
Qualifications- 8+ years in product marketing, technical marketing, developer relations, or adjacent technical GTM roles, with demonstrated staff level scope and influence
- Solid understanding of cloud native infrastructure: Kubernetes, observability (metrics, logs, traces), CI/CD and deployment practices, and resiliency or SRE concepts
- Working fluency in the modern AI stack: LLMs, agents, evaluation frameworks, and model operations, with hands on curiosity for the tools you market
- Experience marketing to developers or driving platform adoption at scale, with deep empathy for developer workflows and day to day needs
- Confident articulating value propositions to executives, yet able to seamlessly drop into technical details with staff engineers
- Experience creating multi channel campaigns and assets that support launch and sustained adoption of technical products
- Excellent written and verbal communication; comfortable presenting to large technical audiences
- External presence (conference talks, technical blogs, open source or community engagement) strongly preferred
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Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
Bay Area: $188,000 - $240,000
The expected base pay range for this position is:
Mountain View $188,500 - $255,000
