Intuit Inc

Staff Product Marketing Manager, Emerging Mid-Market

Intuit Inc$169K — $229K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • BA/BS required, MBA preferred
  • 8+ years of experience in product marketing, product management, or related customer lifecycle role
  • Proven cross-functional partnership with Product, Sales, and Customer Success
  • Excellent communication skills for clear customer-facing messaging
  • Ability to navigate ambiguity with a testing and iterative approach
  • Fluency in a range of AI tools and their practical application

Responsibilities

  • Own the upgrade strategy, defining targets and messaging as customers evolve
  • Collaborate with Product and Product Growth teams to influence in-product prompts and offers
  • Define the upgrade narrative and value proposition for targeted channels
  • Lead experimentation initiatives with a strong bias toward testing
  • Utilize data insights to drive marketing strategies and improve customer journey

Benefits

  • Competitive compensation package with performance-based rewards
  • Eligibility for cash bonuses and equity rewards
  • Ongoing pay equity analysis across demographic categories
  • Comprehensive benefits package
Full Job Description
Come join the QuickBooks Emerging Mid-Market Marketing Team as a Staff Product Marketing Manager. Intuit's Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that help businesses thrive at every stage of growth - from solopreneurs to mid-market - across accounting, payroll, time tracking, payments, bill pay, lending, and more.

The Emerging Mid-Market Marketing team is seeking a Staff Product Marketing Manager to own the strategy for converting QuickBooks Online customers into QuickBooks Advanced, in service of one of Intuit's 3 Big Bets: Disrupt the Small Business Mid-Market. The ideal candidate is a customer-obsessed marketer who combines strategic thinking with rigorous use of data, partnering closely with Product and Product Growth teams to continually improve the customer journey.

Responsibilities
  • Own the upgrade strategy: Define who should upgrade to Advanced and why, and own how that targeting and value story evolves as the customer base and product change. Drive insights through data, and sharpen messaging through data-backed understanding of the customer.
  • Partner across Product and Product Growth teams: Work closely with Product Management and Product Growth to shape in-product prompts, offers, and flows, bringing the customer and market perspective into every decision that touches the upgrade path
  • Define the upgrade narrative and value proposition: Own the positioning and value story, and partner with channel teams to bring that to life
  • Lead with experimentation: Bring a strong bias toward testing and experimentation


Qualifications
  • BA/BS required, MBA preferred
  • 8+ years of experience in product marketing, product management, or a related customer-lifecycle role
  • Demonstrated experience partnering cross-functionally with Product, Sales, and Customer Success to ship improvements to the customer experience
  • Strong communication skills, with the ability to write clear, customer-facing messaging as well as align stakeholders internally
  • Comfort working in ambiguity, with a bias toward testing and iterating rather than waiting for a perfect plan
  • Fluent in a range of AI tools with demonstrable experience incorporating them into your workflow


Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
Mountain View $169,000 - $229,000
New York $161,500- $218,500
San Diego, CA $154,500- $209,000
San Francisco Howard Street, CA $169,000- $229,000

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ

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