Description
About the role:
The Sr. Product Marketing Manager, Robot Vacuums, will own the go-to-market strategy, positioning, and content execution for TP-Link's robot vacuum portfolio within the Smart Home division. Reporting directly to the Director of Product Marketing - Smart Home, this role is a high-impact, category-focused position that requires an operator who can think like a brand builder and act like an owner.
The right candidate will bring deep knowledge of the robot vacuum category, a sharp instinct for what motivates consumers, and the creative ability to transform technical specifications into compelling, moments-based stories that drive purchase. TP-Link's robot vacuums compete in one of the fastest-growing segments of the smart home market - this person will be the driving force behind how we position, message, and market our products, and a key contributor to taking market share from SharkNinja, Ecovac, Eufy, Roborock, Wyze, and Dreame.
A note on experience:
Prior hands-on product marketing experience in the robot vacuum or floor care category is highly desirable and candidates who have marketed robot vacuums - including knowledge of navigation technology, self-empty systems, mop/vac combos, and Matter compatibility - will be prioritized. Equally essential is the demonstrated ability to write world-class consumer copy: translating technical specs such as LiDAR navigation, suction Pa ratings, and auto-empty docks into emotionally resonant, moments-based language that speaks to real consumer life. We also place high value on idea generation - we want someone who brings differentiated campaign concepts, sharp naming instincts, and a creative point of view that helps TP-Link stand out in a crowded category.
Key Responsibilities:
Product Positioning, Naming, and Messaging
• Own the positioning and messaging architecture for TP-Link's full robot vacuum portfolio - from entry-level models to premium self-empty and mop-combo systems.
• Develop moments-based copy that connects product capabilities to real consumer life situations: clean floors before guests arrive, mornings without chores, homes that clean themselves.
• Translate technical specifications - suction power, navigation precision, obstacle avoidance, dock auto-empty - into clear, differentiated consumer benefits that drive purchase intent.
• Build and maintain naming frameworks and messaging hierarchies consistent across retail, digital, social, and in-box materials.
• Partner with the Director of Product Marketing to align robot vacuum messaging with the broader Smart Home brand narrative and Tapo brand architecture.
Go-to-Market Strategy and Execution
• Lead GTM planning for all robot vacuum product launches - from feature brief to retail execution - in coordination with product management, sales, and creative teams.
• Build coordinated launch frameworks covering product messaging, creative direction, media strategy, retail assets, and Amazon listing optimization.
• Develop creative retail, web and packaging assets that will help differentiate our category in the robot vacuum market.
• Ensure all launch activities are data-driven, consumer-informed, and aligned with sales and channel objectives.
• Coordinate with retail partners including Amazon, Best Buy, Walmart, Costco, and Target on content, promotional windows, and sell-in materials.
Product Feature Prioritization and Content Creation
• Lead the creation of all robotic vacuum product content: web copy, product detail pages, Amazon A+ content, retail assets, setup videos, explainer videos, and social-ready creative.
• Brief and manage creative partners, agencies, and in-house teams to produce high-quality video and visual assets that bring the product to life.
• Ensure all content reflects the voice of the customer and clearly communicates differentiated value at every touchpoint - Amazon search, Google organic, retail shelf, and social.
• Generate original concepts for campaigns, hero moments, and product storytelling that differentiate TP-Link from SharkNinja, Ecovac, Eufy, Roborock, Wyze, and Dreame in the consumer's mind.
• Collaborate with Product Management to influence feature prioritization based on consumer insights, market trends, and competitive research - particularly around AI navigation, smart home integration, and Matter compatibility.
Brand Awareness, Consideration, and Conversion
• Develop marketing strategies that elevate TP-Link's presence in the robot vacuum market and strengthen consumer engagement across the full funnel.
• Execute awareness and conversion campaigns across digital, paid, retail, and social channels.
• Leverage analytics and consumer data to optimize the customer journey and maximize conversion rates.
• Create and manage programs that deepen customer engagement throughout the product lifecycle, including Tapo Care subscription acquisition and retention.
Competitive Intelligence and Consumer Insights
• Maintain a deep, current understanding of the robot vacuum competitive landscape: pricing tiers, product roadmaps, messaging strategies, and market share trends.
• Track consumer sentiment, product reviews, and community feedback to identify messaging gaps, product pain points, and differentiation opportunities.
• Translate competitive intelligence into actionable positioning recommendations that keep TP-Link ahead of the market.
Community Management and Social Engagement
• Partner with Digital and Social teams to strengthen TP-Link's community presence in the robot vacuum category across social platforms, forums, and review channels.
• Support influencer marketing, creator programs, and ambassador initiatives to generate authentic engagement and word-of-mouth visibility.
• Monitor sentiment and community insights to guide ongoing messaging improvements and campaign refinement.
PR, Digital Marketing, SEO, EDM, and Influencer Collaboration
• Drive collaboration across PR, digital, and influencer channels to promote robot vacuum product launches and sustain visibility.
• Own Amazon product listing strategy for the robot vacuum category: title optimization, bullet points, A+ content, backend keywords, and Brand Store architecture.
• Manage SEO strategy for robot vacuum pages on tplink.com and tapo.com, ensuring product pages are discoverable, conversion-optimized, and current.
• Manage coordination of email (EDM), SEO, and influencer campaigns to support ongoing product promotion and brand growth.
RequirementsRequirementsQualifications:• 8-10+ years of product marketing experience in consumer electronics, smart home, or IoT technology industries, required.
• Demonstrated ability to write compelling consumer copy - web copy, product descriptions, campaign concepts - that converts browsers into buyers.
• Proven track record of translating complex technical features into clear, benefit-driven, moments-based consumer language.
• Deep understanding of market insights and user research; and how it can be used to improve product launches.
• Experience owning or significantly contributing to product launch planning and go-to-market execution from brief to live.
• Strong understanding of Amazon marketing, A+ content, retail content strategy, and e-commerce channel management.
• Experience managing agencies.
• Proven success leading cross-functional marketing initiatives from concept to execution.
• Deep understanding of consumer behavior, market trends, and competitive dynamics in the robot vacuum and connected home space.
• Experience managing digital marketing, retail, and e-commerce programs preferred.
• Bachelor's degree in Marketing, Business, or related field required; MBA preferred.
Highly Desirable:•
Direct product marketing experience in the robot vacuum category - SharkNinja, Ecovac, Eufy, Roborock, Wyze, and Dreame or a comparable brand. Candidates with this background will be prioritized.
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Deep knowledge of robot vacuum technology: LiDAR vs. camera navigation, suction Pa ratings, self-empty base systems, mopping systems, obstacle avoidance, and smart home integrations.
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Ability to generate breakthrough marketing ideas that create measurable business impact - differentiated campaign concepts, sharp naming instincts, and a creative point of view that makes TP-Link stand out, not just show up.
• Understanding of the Matter smart home standard and how it affects product positioning and consumer messaging.
• Experience managing Amazon Sponsored Products campaigns, A+ content, and Brand Store optimization.
• Experience working with a global brand.
BenefitsSalary range: $110K - $165K annually (depending on experience)- Base salary with a structured commissions with significant earning potential above base salary.
- Fully paid medical, dental, and vision insurance (partial coverage for dependents)
- Contributions to 401k funds (Quarterly Employer Contributions)
- 15 days accrued vacation
- 11 paid holidays
- Free gym membership
- Quarterly team-building events
