This role is not available for any form of immigration sponsorship or support, including completion of the Form I-983 training plan required for STEM OPT. The
Senior Manager, Media Analytics leads marketing measurement and analytics, ensuring media, digital, and consumer engagement investments are grounded in evidence-based insights and clear measures of success. The role shapes the media measurement and test-and-learn agenda, establishes the metrics and reporting frameworks that matter, and translates campaign, digital, and DTC performance into actionable recommendations that optimize marketing effectiveness and enable stronger business decision-making.
RESPONSIBITILITIES- Leads media measurement strategy by establishing evidence-based frameworks, KPIs (Key Performance Indicators), and measurement approaches that define how marketing and media success will be evaluated.
- Measures media performance and provides recommendations across audiences, channels, tactics, and placements to identify performance drivers, optimize investment, and improve overall media effectiveness.
- Develops and manages the media test-and-learn agenda by creating testing plans, selecting the right analytical methods, and using results to improve future media and creative performance.
- Owns the "metrics that matter" framework and performance reporting to ensure Marketing focuses on the measures most closely tied to campaign objectives and business outcomes.
- Manages analytics for website, email, and CRM (Customer Relationship Management) to understand consumer behavior, improve engagement, and support DTC and Consumer Engagement priorities.
- Shapes executive-level presentations with media measurement insights to influence business decisions, align stakeholders around the most important opportunities, and drive actions that accelerate brand and business growth.
- Develops and coaches direct reports by setting clear expectations, providing ongoing feedback and development opportunities, and building the team's analytical and business capabilities to deliver high-quality insights and support Marketing priorities.
- Performs other duties as assigned.
QUALIFICATIONS- Bachelors Degree or equivalent work experience.
- Masters in Market Research/Analytics or MBA with a quantitative focus preferred.
- 7+ years professional experience in a marketing analytical role.
KNOWLEDGE, SKILLS AND COMPETENCIES- Competency in analytics techniques such as time-series data analysis, A/B test design, segmentation, attribution, market mixed modeling and lift analysis.
- Knowledge and applied experience in integrated, multi-channel marketing/advertising campaign tactics.
- Powerpoint and Excel skills to develop compelling presentations with easy to understand insight visualizations.
- Knowledge of media planning tools (MRI, Nielsen) and web analytics platforms.
PHYSICAL DEMANDSPrimarily performs work in an office or remote environment and require extended periods of sitting, computer use, and verbal communication. Physical activity is generally limited to occasional standing, walking, repetitive keyboard and mouse use, and light lifting of office materials or equipment up to 10-15 pounds. Employees may occasionally travel or attend meetings in varying office or customer environments.
TRAVEL REQUIREMENTSMinimal travel as needed - typically for conferences and sales meetings.
OUR OFFERHere, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Pharmavite is investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization.
Pharmavite is committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.
SALARY RANGENational Target Base Pay Range: $140,000 - $234,000. The salary range for this position is based on national standards. For candidates in
California and New York metro the Target Base Pay Range is $156,000 - $260,000, to reflect the cost of living and market conditions in those areas.
Actual compensation will take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location, education, experience, qualifications and job-related skills.
It is not typical for an individual to be hired above the midpoint of the range for their role and compensation decisions depend on the facts and circumstances of each case. This information is provided to applicants in accordance with state and local laws.
Base pay is only one component of our total rewards offerings, and we will take the full offering into consideration when presenting an offer of employment. Our total rewards package for this position may also include an annual performance bonus, Medical, dental and vision benefits, 401K match, and other wellness benefits.
Visit Pharmavite.com/careers to learn more about our mission and discover an opportunity that's right for you. Health and wellness begins with us.
