Senior Manager, Global Brand & Product Marketing (Hybrid) Job Summary:We are seeking a dedicated and talented Senior Manager, Global Brand & Product Marketing to join our team. In this role, you will spearhead brand and product marketing strategies and execution from concept to launch to post-launch, while ensuring the brand shows up consistently and effectively across every consumer touchpoint.
As a member of the Marketing team, you will collaborate with Product Development, Creative, PR/Influencer, Sales, Education, Visual Merchandising, etc. and report directly to the Executive Director, Global Brand & Product Marketing.
HYBRID: This role is classified as exempt from the Fair Labor Standard Act's overtime requirement and is open to candidates based in LA. While the position is primarily remote, it follows a hybrid 2 day per week schedule requiring occasional in-person work at Culver City, CA 90230. You must be able to work core Pacific hours. A reliable internet connection and a dedicated workspace free from significant distractions are essential for remote work. Approximately 10-15% travel is expected, to key retail partners and to international markets. This position is classified as exempt from the overtime requirements of the Fair Labor Standards Act.
What You'll Do:Essential Job Functions
- Lead cross-functional development of new product innovation launches, managing go-to-market deliverables across Product Development, Creative, Consumer Marketing, Sales, Education, Regulatory, and other key functions.
- Own the development of product messaging, claims language, and marketing copy in partnership with Product Development, Creative & Copy, Regulatory & Claims, and the Executive Director.
- Own brand marketing approvals across consumer-facing touchpoints, ensuring consistency with brand strategy, product positioning, claims, regulatory requirements, and executive direction.
- Manage 360° activation across retailer and digital touchpoints-including gondolas, digital assets, and product detail page content-leveraging industry and consumer insights to strengthen product storytelling and engagement.
- Serve as the central point of contact and category expert for product launches, ensuring internal teams-including Creative, Social, PR/Influencer, Product Development, Education, and Sales-have the information, messaging, and assets needed to activate effectively.
- Develop strategic marketing plans supporting core always-on strategy, driving continued brand love, engagement, and consideration while keeping the brand top of mind with the community.
- Drive post-launch analysis and competitive intelligence, monitoring category trends, industry shifts, consumer insights, and competitor activity to inform product positioning and future marketing strategy.
- Brief cross-functional teams on product storytelling and asset needs, ensuring launch materials are on-brand, accurate, aligned to strategy, and delivered on time.
- Partner closely with Sales & Education to ensure product marketing, training materials, and key selling tools are aligned, accurate, and on brand.
- Work closely with Sales teams to ensure cohesive in-store and online execution across key retailer touchpoints.
- Partner with the broader Marketing team to ensure campaign consistency, strategic alignment, and local market relevance.
- Support the Executive Director in building scalable processes and workflows across NPD, campaign development, P-page strategy, product education, retailer moments, and experiential touchpoints.
- Other duties may be assigned.
Non-Essential Job Functions
- Assist with special projects or initiatives as needed to support departmental goals.
- Provide backup coverage for team members during absences or peak workload periods.
- Perform additional administrative tasks or clerical duties as assigned.
- Support cross-departmental efforts or collaborative initiatives when required.
What You'll Bring:To excel in this role, you must meet the following qualifications. Reasonable accommodations may be made to support individuals with disabilities in performing essential functions.
- 6-8+ years of experience in brand or product marketing within the beauty industry, with deep expertise in color and/or complexion categories.
- Proven track record of leading end-to-end product launches from concept through launch.
- Strong understanding of product storytelling, claims development, and the product description page process.
- Highly organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment.
- Strategic thinker who can zoom out on big-picture brand storytelling while staying close to executional details.
- Naturally curious and proactive, always seeking new insights, trends, and opportunities to innovate.
- Agile and adaptable, with the ability to thrive in an evolving, entrepreneurial environment.
- Collaborative team player who builds strong relationships and communicates clearly across departments.
- Passionate about ONE/SIZE's mission and excited to help create products that inspire self-expression and individuality where everybody belongs.
Team Leadership & OversightThis position has no supervisory responsibilities.
Physical Requirements This role requires the following physical capabilities:
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift up to 20 pounds at times.
- Must be able to bend, stretch, kneel, twist, and squat to adjust or position equipment, cameras, or set up for events.
- Prolonged periods standing, bending, stooping, and reaching
- Must be able to focus on detailed work for extended periods, which may lead to eye strain or fatigue.
- Must be able to perform tasks that require fine motor skills, including typing and using a mouse.
- Must be able to carry and transport promotional or sales materials.
- Must be able to work in a fast-paced, often time-sensitive environment.
Why You'll Love Us:Here's what you can look forward to:
Health and Wellness Benefits- Comprehensive health, dental, and vision insurance along with additional ancillary benefits
- Flexible spending and health savings accounts (FSA/HSA)
- Employer paid life insurance coverage with optional supplemental life insurance available
- Employer paid long-term and short-term disability
- Access to Employee Assistance Program (EAP)
Work-Life Balance- Starting with 10 vacation days, 4 personal days and 5 sick days (unless state law requires otherwise, in which case we will comply with state law)
- Eleven paid holidays
- Paid parental leave
- Summer Fridays between Memorial Day & Labor Day
Financial Security- Compensation commensurate with industry standards and your qualifications
- 401(k) with company match
- Monthly technology allowance
- Eligible for annual discretionary bonus
Employee Perks- Quarterly sample boxes featuring our brands' products
- Employee referral program with rewards
If you're ready to make an impact and grow with us, we'd love to hear from you!
