What you'll be doingAs Senior Manager, Email and Distributed Marketing you will support the strategy and lead the execution, governance, and optimization of advisor and business-driven email communications across both Salesforce Marketing Cloud and traditional email channels, including Outlook embedded email communications. As a member of the Wealth Digital, Marketing and Communications team you will support Wealth Management, responsible for enabling scalable, compliant, and effective marketing and communication solutions that support advisors and broader business objectives.
The successful candidate will combine digital marketing expertise, channel management, marketing technology knowledge, and operational leadership to oversee a multi-channel email ecosystem. This includes managing sophisticated distributed marketing capabilities within Salesforce Marketing Cloud as well as governing more traditional email formats and processes to ensure consistency, compliance, and effectiveness across all outbound communications.
At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.
How you'll succeed- Strategic & Innovative Thinking - Support the digital strategy & roadmap to ensure the advisors' and clients' needs are addressed. Assess the impact of delivered programs in achieving their desired goals and objectives. Define KPIs and success metrics across the full email channel ecosystem.
- Email Campaign Execution - Support the end-to-end delivery of email marketing and transactional campaigns across OFT and Salesforce Marketing Cloud channels. Coordinate timelines, prepare assets, and help ensure communications are launched accurately and efficiently.
- Content Assembly & Deployment - Build, format, and manage email content within Salesforce Marketing Cloud Content Builder and support deployment activities, including hands-on execution of Outlook file template emails where required.
- Journey & Automation - Lead campaign workflow setup and ongoing operational support through Journey Builder and Automation Studio to help deliver timely, targeted communications.
- Project Management - Lead programs with enterprise partners, managing channel backlogs, prioritizations and strategic alignment.
- Quality Assurance & Compliance - Review campaign content and setup details carefully to support accuracy, consistency, and alignment with brand, regulatory, and accessibility expectations.
Who you are- You have a degree/diploma in Marketing, Communications, or a related field.
- You can demonstrate experience in email campaign execution and deployment, Salesforce Marketing Cloud, Content Builder, Journey Builder, Automation Studio, and Outlook file template (OFT) development. It's an asset if you have experience supporting both marketing and transactional communications in a regulated industry.
- You have relevant experience. You bring 7 - 10 years of digital marketing, email marketing, or campaign delivery experience, with hands-on exposure to building, testing, and deploying email communications.
- You know that details matter. You notice things that others don't. Your critical thinking skills help to inform your decision making.
- You're motivated by collective success. You know that teamwork can transform a good idea into a great one. You know that an inclusive team that enjoys working together can bring a vision to life.
- You love to learn. You're passionate about growing your knowledge. You have a strong sense of curiosity.
- You live your values. You bring high standards, genuine care to your relationships, and want to grow with an employer that shares your values and brings out your best.
#LI-TA
What CIBC OffersAt CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.
- We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
- Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
- We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
*Subject to plan and program terms and conditions
Job LocationToronto-81 Bay, 12th Floor
Employment TypeRegular
Weekly Hours37.5
SkillsAnalytics, Business Analysis, Business Objectives, Communication, Concept Development, Creativity, Customer Experience (CX), Design Processes, Digital Designs, Distributed Marketing, Email Marketing, Financial Modeling, Innovation, Teamwork
