This Role is Tailor-Made for You Because:You have an insatiable curiosity about who our customer is and what makes her tick, and you're passionate about insights that generate new ways of looking at an opportunity. You know that answer rarely lives in one place - you're as comfortable moderating a focus group as you are mining social listening, voice of customer, and behavioral data, weaving it all into one coherent story. You bring a designer's eye to research itself, choosing the right approach and crafting stimulus this is thoughtful and intentional - and you're already building the roadmap of what we need to know next, not waiting to be asked. Once the data is in hand, you're a natural storyteller who turns numbers and signals into a customer profile people understand and act on.
A Day in the Life:- Own the consumer insights roadmap, proactively prioritizing research investments against brand, product, and marketing priorities
- Design and execute primary research - focus groups, in-depth interviews, surveys, and other qualitative and quantitative methods - end to end, from screener and discussion guide through fielding and analysis
- Select the right research approach for each business question, balancing rigor, timeline, and budget, and know when to build custom versus lean on existing data
- Design compelling stimulus, surveys, and discussion materials that are logical, well-structured, and creatively engaging for respondents
- Triangulate primary research with first-party signals - social listening, voice of customer (reviews, contact center, CRM feedback), and behavioral/digital data - into a single, coherent view of the customer
- Partner with Digital, CRM, and Data teams to access and interpret behavioral and VoC data sources, building a more complete picture than any one input alone
- Translate research findings into vivid customer stories and profiles - not just decks of charts - that bring the data to life and shape decisions among Brand, Merchandising, and Marketing partners
- Own and manage the insights budget, research vendors, and tool/platform relationships (panels, listening tools, survey platforms), ensuring high-quality work is delivered on time and on budget
- Regularly present to and influence senior leadership, using insights to directly inform brand, product, and marketing decisions
- Stay closely attuned to cultural, competitive, and consumer trends - including syndicated and competitive intelligence - proactively surfacing what's new or shifting in her world
- Build and maintain a repository of customer knowledge and always-on insights infrastructure (trackers, dashboards) so findings are accessible and actionable across the organization
To Land This Role:- 6+ years of experience in consumer/market insights or primary research, with hands-on experience designing and moderating focus groups, interviews, and surveys across qual and quant methods
- Experience working across first-party data sources beyond primary research - social listening, voice of customer, behavioral/digital analytics - synthesized into a unified view of the customer
- A track record of owning a research agenda or roadmap, including the budget, vendors, and tools behind it
- A sharp, logical approach to research design paired with genuine creativity in crafting stimulus and materials
- An insatiable curiosity about the customer, with a track record of digging past the obvious answer to find the true insight
- A great storyteller who can turn data into a narrative or profile that sticks with an audience and influences senior leadership
- A data-driven mindset with sound business judgment, able to manage multiple studies and stakeholders without losing rigor
Why You'll Want to Join Our Team:How We Work Together- Adaptable - We change before we have to
- Entrepreneurial - We own it
- Collaborative - There's no "I" in Tory
- Client & Brand Focused - We put ourselves in Tory's shoes
- Live the Values - We show up for each other
- Functional Expertise - We're constantly learning and growing
#TeamTory ValuesWe show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.
Compensation RangeThe compensation range for this position is 135,000.00 USD - 170,000.00 USD. Our offer will be based on your relevant experience and work location.
Benefits InformationWe offer a generous set of benefits to help you take care of your health, create financial security, and achieve wellness in all areas of your life. Here are highlights of key benefits available to all eligible Tory Burch team members.
