About the RoleThe Marketing Analytics Sr. Analyst will conduct analyses focused on optimizing and understanding marketing performance, sales effectiveness, client retention, and lifetime customer value. The role will collaborate cross-functionally with marketing, operations, product, sales, business intelligence, and data teams to deliver novel, actionable insights that contribute to meeting company goals.
The ideal candidate is a results-driven, strategic thinker who thrives in a dynamic, fast-paced environment. Exceptional candidates will have best-in-class data skills including SQL, Excel, dataset manipulation, and data visualization.
A successful Senior Analyst will quickly build a deep understanding of the business and be able to effectively communicate results and present recommendations to stakeholders. The Senior Analyst will be hands-on in analyzing data, developing reports, and driving meaningful change through data-backed recommendations. They are adaptable and can prioritize effectively to deliver impactful results.
What You'll Do- Extract, clean, and analyze data to provide actionable insights to improve customer acquisition and retention
- Liaison between Data, Business Intelligence, Analytics, Operations and Sales to ensure continuous alignment and fulfillment of data needs
- Conduct deep-dive analyses on major marketing and sales initiatives, operational trends, challenges, and opportunities
- Build and maintain automated reporting and dashboards to track key metrics
- Partner with the product and operations teams to design and execute tests
- Manage multiple projects simultaneously in a fast-paced FinTech/start-up environment, adapting to changing priorities as needed
What We Look For- 2+ years professional experience in marketing, product, strategy, or business analytics
- 2+ years professional experience in paid media strategy, measurement, and optimization
- Experience with experiment design and statistical analysis
- Best-in-class data and analytical skills
- Significant experience with data-related best practices and methodologies; experience with relational data models, SQL, etc.
- A proactive and curious mindset with a strong desire to grow and develop
- Quick learner; willing to dive in and get their hands dirty
- Demonstrated ability to prioritize and deliver results in a fast-paced environment
- Looker experience is a plus
#LI-AW1
The base annual salary range is listed below. This role is eligible for additional incentives, including an annual bonus.
Base Salary Range
$75,000-$119,823 USD
Why Join Us?While you make a difference for others, we'll work to make a difference for you, providing an uplifting, collaborative work environment and benefits that reflect your value to us. For eligible full-time employees, we offer:
- Considerable employer contributions for health, dental, and vision programs
- Generous PTO, paid holidays, and paid parental leave
- 401(k) matching program
- Merit advancement opportunities
- Career development & training
And finally, our team spirit and culture! We cultivate an environment of community, connection, and belonging across our entire organization.
