Senior Vice President / General Manager, Audience & Growth

Foundry

• $180K — $250K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10-15+ years in digital media, consumer platforms, or growth-focused environments
  • Proven success in audience growth, engagement, and consumer revenue
  • Deep expertise in SEO, social media, newsletters, and digital distribution
  • Experience scaling affiliate commerce and/or subscription businesses
  • Strong general management mindset balancing strategy and execution
  • Experience building and leading high-performing, cross-functional teams
  • Deep understanding of growth analytics and conversion optimization

Responsibilities

  • Own the strategy and performance for audience growth across all publications and platforms
  • Build and scale community-driven audience engagement strategies
  • Own the growth of affiliate commerce and subscription businesses
  • Lead paid subscription and premium membership strategy
  • Oversee paid acquisition across various channels
  • Define KPIs for audience growth, engagement, and revenue
  • Leverage data and experimentation to optimize performance

Benefits

  • Opportunity to scale audience reach and engagement across global publications
  • Leadership role with autonomy to define a holistic growth strategy
  • Potential for significant impact on sustainable revenue streams
  • Collaborative environment across editorial, product, tech, and commercial teams
  • Flexible location options in major US cities like NYC, Austin, SF, or Boston
Full Job Description
Senior Vice President / General Manager, Audience & Growth

We are seeking a dynamic, entrepreneurial Senior Vice President / General Manager, Audience & Growth to scale audience reach, engagement, and consumer revenue across a portfolio of 10+ global digital media publications. As the leader, you will define and execute a holistic growth strategy that transforms audience reach into loyal communities and sustainable consumer revenue streams. We vision the ideal candidate to be a modern media operator with a strong growth mindset and a general manager's perspective, having a deep understanding of how audience engagement, community, and monetization work together to build durable, scalable media businesses.US-based in NYC, Austin, SF, or Boston

Key Responsibilities:
  • Own the strategy and performance for audience growth across all publications and platforms.
  • Build and scale community-driven audience engagement strategies that deepen reader relationships and loyalty.
  • Own the growth of affiliate commerce and subscription businesses across the portfolio.
  • Lead paid subscription and premium membership strategy
  • Oversee paid acquisition across search, social, and emerging channels
  • Define KPIs across audience growth, engagement, and revenue
  • Leverage data and experimentation to optimize performance
  • Deliver insights and reporting to executive leadership


Experience:
  • 10-15+ years in digital media, consumer platforms, or growth-focused environments
  • Proven success in audience growth, engagement, and consumer revenue
  • Deep expertise in SEO, social, newsletters, and digital distribution
  • Experience scaling affiliate commerce and/or subscription businesses
  • Multi-brand or portfolio experience strongly preferred
  • Strong general management mindset balancing strategy and execution
  • Experience building and leading high-performing, cross-functional teams
  • Ability to collaborate across editorial, product, tech, and commercial teams
  • Deep understanding of growth analytics and conversion optimization
  • Experience with experimentation frameworks (A/B testing, etc.)
  • Ability to translate data into strategic business decisions

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