DescriptionWe are seeking a
results-driven Senior Technical Sales Manager to lead the global growth of our Pacific Instruments (PI) business. This position offers the opportunity to shape commercial strategy, expand market presence, and build lasting relationships with customers, OEMs, channel partners, and industry leaders across the data acquisition market.
In this highly visible role, you will drive worldwide sales initiatives while serving as a key link between customers, product development, and leadership teams. The ideal candidate combines technical expertise in data acquisition solutions with a proven ability to develop market opportunities, grow strategic accounts, and deliver sustainable revenue growth in a competitive global environment.
Key Responsibilities- Develop and execute the global commercial strategy for Pacific Instruments' data acquisition product portfolio.
- Drive revenue growth through direct sales, strategic account development, and expansion into new markets and applications.
- Build, manage, and strengthen relationships with end users, OEMs, channel partners, distributors, and sales representatives worldwide.
- Lead and support local and distributed sales teams to achieve business objectives and sales targets.
- Identify new business opportunities and develop plans to increase market penetration across key industries and applications.
- Gather and communicate customer requirements, market needs, and competitive insights to Engineering and Product Management teams.
- Collaborate with Engineering to influence product roadmaps and support the development of innovative data acquisition solutions.
- Develop and execute marketing initiatives in partnership with the VPG Marketing Communications team to strengthen brand awareness and market positioning.
- Represent Pacific Instruments at customer meetings, industry conferences, trade shows, and technical events.
- Monitor market trends, competitive activity, and emerging technologies to support strategic planning and business growth.
- Prepare sales forecasts, pipeline reports, and business updates for leadership review.
- Support pricing, contract negotiations, and key customer engagements to maximize profitable growth.
RequirementsEducation- Bachelor's degree in Business, Engineering, Electronics, or a related discipline.
- Technical background in electronics, instrumentation, testing, or measurement technologies is highly desirable.
Experience- 10+ years of progressive technical sales, business development, or sales management experience.
- Demonstrated success developing new business, growing strategic accounts, and achieving revenue objectives.
- Experience managing manufacturers' representatives, distributors, channel partners, and direct sales organizations.
- Experience selling technical solutions into industrial, aerospace, defense, automotive, research, or testing environments.
Technical Skills- Strong knowledge of data acquisition (DAQ) systems, measurement technologies, and related applications.
- Understanding of signal conditioning, instrumentation, sensors, test and measurement systems, and data analysis workflows.
- Ability to translate complex technical capabilities into customer-focused business solutions.
- Experience developing market and competitive analysis to support strategic growth initiatives.
Professional Competencies- Strong leadership and team development capabilities.
- Exceptional communication, presentation, and relationship-building skills.
- Strategic thinker with a proven ability to execute growth initiatives.
- Customer-focused mindset with strong consultative selling abilities.
- Highly motivated, self-directed, and comfortable working within a global business environment.
- Strong organizational, negotiation, and problem-solving skills.
Preferred Qualifications- Experience in the data acquisition, test and measurement, instrumentation, aerospace, defense, or industrial technology sectors.
- Experience launching new products or entering new markets.
- Knowledge of high-speed data acquisition systems, telemetry, structural testing, vibration analysis, or aerospace test applications.
- Experience working with global customers and international channel partners.
- MBA or advanced technical degree.
Travel Requirements- Ability to travel domestically and internationally as required, up to 40-50%
BenefitsSalary range $150,000 - $180,000 - Company sponsored benefits that include medical, dental, vision, life, AD&D insurance, disability and flexible spending account (FSA)
- Voluntary Critical Illness & Accidental Injury Insurance
- Company 401(k) Plan with 4% employer match (Employee/Employer Contributions 100% vested upon hire)
- Paid vacation and holidays
- Position is bonus eligible
The estimated salary range allows for candidates with various levels of skills and experience to be considered, as well as provides room for growth achieved within the role over time. Any offer extended to a candidate or salary increase consideration for a current employee will be based on the individual's unique set of knowledge, skills, education, experience and geographic location, as well as internal equity. 
