5+ years of experience with Braze or similar marketing automation platforms.
Strong technical background in data integration and API management.
Proven ability to design and implement data models for personalized engagement.
Experience leading platform migrations with minimal disruption.
Familiarity with CRM systems and marketing strategies in gaming or related industries.
Knowledge of security and privacy regulations in digital marketing.
Responsibilities
Own Braze as the technical and product SME, driving platform strategy and best practices.
Build and maintain integrations with various platforms including CRM and data services.
Design player data models and segments for personalized engagement.
Lead Braze implementations and migrations, ensuring reliable data and smooth transitions.
Build pipelines to keep player profiles and activity data accurate and up to date.
Collaborate with CRM, Marketing, and Product teams to develop scalable solutions.
Monitor platform usage and campaign performance to identify improvement opportunities.
Benefits
Opportunity to work with cutting-edge marketing technology.
Collaborative environment with cross-functional teams.
Focus on innovation and best practices in player engagement.
Support for professional development and continuous learning.
Commitment to security and responsible gaming standards.
Full Job Description
This role is a current vacancy , and we are actively seeking a candidate to join the team.
Responsibilities:
Own Braze as the technical and product SME, driving platform strategy, configuration, and best practices.
Build and maintain integrations connecting Braze with player accounts, sportsbook, casino, CRM, data platforms, and third-party services.
Design player data models, events, attributes, segments, subscriptions, and environments to support personalised engagement.
Lead Braze implementations and migrations, ensuring reliable data, smooth cutovers, and minimal disruption to player communications.
Build pipelines that keep player profiles, wagering activity, events, and segments accurate and up to date.
Partner with CRM, Marketing, and Product to turn player engagement requirements into scalable technical solutions.
Monitor platform usage, campaign performance, deliverability, and data consumption to identify opportunities and improve effectiveness.
Evaluate and support adjacent platforms such as Salesforce Marketing Cloud and CDPs.
Ensure solutions meet security, privacy, consent, and responsible gaming requirements.
Document architecture, integrations, and runbooks while supporting monitoring and incident response for critical marketing systems.
Salary: $120,000-$150,000 CAD
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About Bally's Corporation
Bally's Corporation is a holding company that owns and manages 11 casinos across seven states. The company was founded in 1975 and is headquartered in Reno, Nevada. Bally's casinos offer a variety of gaming options, including slot machines, table games, and sports betting. The company also operates a horse racing track in New Jersey. In 2020, Bally's Corporation acquired the sports betting platform Bet.Works and plans to expand its online gaming offerings. The company is publicly traded on the New York Stock Exchange under the ticker symbol BALY.
