Salesforce

Senior Product Marketing Manager, Website Lead - Slack

Salesforce$143K — $216K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of product marketing experience in a B2B SaaS setting
  • Proven ability to manage complex messaging and positioning with multiple stakeholders
  • Experience in web strategy, content architecture, and digital marketing
  • Strong cross-functional collaboration skills across web, design, engineering, and GTM teams
  • Comfort with AI tools for workflow management
  • Ability to make quick, informed decisions during product launches
  • Sharp editorial skills with a keen sense of messaging consistency
  • Senior-level presence to challenge and align vocal stakeholders

Responsibilities

  • Own overall messaging architecture for Slack's website and Salesforce.com integration
  • Lead web strategy for key product launches, shaping narrative and content structure
  • Prioritize web content refreshes and schedule based on product launches
  • Act as the editorial gatekeeper for website copy, ensuring accuracy and messaging integrity
  • Collaborate with teams to translate product marketing decisions into executable web content
  • Analyze web performance metrics to connect messaging decisions with engagement outcomes
  • Manage AI-driven workflows for content processes and performance monitoring
  • Guide PMM strategy for Slack's integration with Salesforce.com

Benefits

  • Resources to support work-life balance
  • Opportunities for personal and professional development
  • Use of AI tools to enhance productivity
  • Access to a vibrant work community
  • Supportive environment for innovation and creativity
Full Job Description
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category
Marketing & Communications

Job Details

The Slack website is our most visible, enduring expression of what we are and what we stand for. It's where positioning becomes real - where the narrative we build in strategy decks either holds up or falls apart. Right now, it doesn't have a single strategic owner. This role fixes that.

As Senior PMM, Website Lead, you'll own Slack's web presence end-to-end across Slack.com and Salesforce.com/Slack. You'll set the messaging architecture, lead web strategy for Tier 1 launches, and serve as the connective tissue between PMM, SEO, Design, Engineering, Brand, and Demand Gen. This is not an execution role. You own the judgment and governance layer - and you'll use AI-enabled workflows to manage the execution layer beneath you.

What You'll Do

  • Own the messaging architecture across the Slack website - defining what we say, how we say it, and ensuring every page reflects approved positioning
  • Lead web strategy for Tier 1 product launches: narrative arc, page structure, and content sequencing from announcement through availability
  • Make prioritization calls on which pages to refresh, which launches need a web moment, and how to sequence content across the release calendar
  • Be the editorial gatekeeper - reviewing copy before it goes live, holding the line on accuracy, tone, and messaging integrity
  • Partner with SEO, Design, and Engineering to translate PMM decisions into page-level execution through clear creative briefs and sharp feedback
  • Drive performance in a structured cadence with the web and SEO team - connecting messaging decisions to engagement and conversion outcomes
  • Build and manage AI-enabled workflows for content auditing, copy drafting, and performance monitoring - you're the manager of those agents, not the one running the tasks manually
  • Lead the PMM strategy for Salesforce.com/Slack integration and cross-cloud web merchandising

What You Bring
  • 7+ years of product marketing experience at a B2B SaaS company
  • A track record of owning positioning and messaging in complex, multi-stakeholder environments - and protecting it
  • Experience with web strategy, content architecture, or digital marketing - you understand how messaging maps to page structure, SEO, and conversion
  • Strong cross-functional instincts: you move through web, design, engineering, and GTM teams without needing executive air cover to get alignment
  • Genuine comfort with AI tools - you see them as an accelerant, you know when to trust the output and when to override it, and you're building workflows, not just prompting
  • The ability to make fast, high-quality calls in a live environment - launches don't wait for consensus
  • Sharp writing and editorial judgment - you can spot off-message copy at a glance and fix it
  • The seniority to push back on vocal stakeholders and hold the line on messaging integrity

Why This Role, Why Now
This isn't a channel specialist role or a pure SEO hire. We're looking for a generalist PMM who can hold the website as a unified surface - someone who makes the calls that determine how Slack shows up in the world and holds a high bar for quality, consistency, and craft.


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