Senior Product Marketing Manager - Plaque

As Senior Product Marketing Manager, Plaque, you will play a pivotal role in transforming CAD treatment by planning, developing, and executing Plaque Analysis marketing strategy to drive adoption and utilization with the Heartflow field team. Job Responsibilities: • Understand the patient journey and cultivate a deep understanding of customer needs, competitive dynamics, and market opportunities. • Customize Heartflow Plaque Analysis value propositions, positioning, key messages, and assets to drive adoption and utilization. • Understand barriers-to-adoption, work cross-functionally to formulate strategies and develop plans to break down these barriers to maximize success. • Collaborate across Marketing to ensure a cohesive marketing plan. • Collaborate with Marketing Communications to build and execute the omnichannel strategy to reach target customer segments. • Collaborate with Sales Training to build content for continued education of the salesforce. • Collaborate with Medical Affairs to build thought leadership content. • Partner closely with Sales leadership and Field Advisory Board to develop effective tools for salesforce to achieve results. • Closely manage timelines across all activities to drive execution. Set metrics and take a data-driven approach to measure the effectiveness of the marketing programs. Skills Needed: • Proven ability to establish/set marketing strategy and drive execution. • Critical and analytical thinking to solve business challenges. • Self-motivated, flexible, and entrepreneurial • Excellent presentation, written, and verbal communication skills. • Strong interpersonal skills and proven ability to collaborate and work cross-functionally to drive results. Educational Requirements & Work Experience: • Bachelor's Degree in a related field, preferably business or science. • Minimum of 8 years progressive experience or 5 years plus an MBA, of relevant experience in marketing or market development. • Previous medical device, life science, or healthcare commercial marketing and market development experience, including developing and launching marketing initiatives and campaigns to drive adoption. • Experience within a start-up environment is preferred. • Experience in cardiology preferred • Field sales or field marketing experience preferred • Experience and track record in developing and launching marketing initiatives in the healthcare space to drive business results. • Experience translating complex clinical evidence and health economics data to support value propositions and build commercial messaging. • Experience in close collaboration with cross-functional teams and sales organizations to drive campaign execution. • Experience working with Imaging Cardiologists/Radiologist, General Cardiologist, Interventional Cardiologist and CV line Administrators. This position has an estimated base salary of $165,000 - $200,000 and bonus. #LI-Hybrid