6+ years in B2B product or industry marketing across multiple verticals
Experience in building segment strategies and achieving revenue targets
Background in enterprise B2B SaaS, particularly in financial services, automotive, franchise, or property management
Ability to quickly learn industry specifics, including economics and buyer personas
Strong writing skills with a focus on clarity and simplicity
Proven track record in running successful events and campaigns that generate pipeline
Comfortable analyzing and discussing numerical data
Hands-on experience with AI agents in a professional context
Bonus: familiarity with franchise systems or regulated industries like banking.
Responsibilities
Craft the narrative and messaging for various industries including finance, automotive, and wellness
Own pipeline and revenue targets by industry, collaborating with Sales and Demand Generation
Create industry-specific content across all channels, ensuring it resonates with buyers
Manage Birdeye's enterprise event program, determining participation and messaging
Map the buying committee for each industry, identifying key stakeholders and their needs
Conduct competitive intelligence and market research to inform product marketing
Develop field readiness materials, including talk tracks and ROI framing for sales teams.
Benefits
Flexible work environment
Opportunities for professional development
Collaborative team culture
Access to cutting-edge AI technology
Participation in industry events and conferences.
Full Job Description
Why this job exists
Birdeye builds AI coworkers for multi-location brands. Jay runs marketing, Myna runs operations, and Robin runs customer experience. Each orchestrates agents to Win AI Visibility, Book Appointments, and Drive Consistent CX at every location.
A bank branch, a car dealership, a wellness studio, a storage facility, and a franchise location do different jobs for different customers. They buy for different reasons. One generic story wins none of them.
Product marketing sits at the center of how Birdeye builds and ships coworkers. Our product PMMs own what each coworker does. This role owns why it matters in each industry: the problem, the buyer, the proof, and the plan to win the segment.
What you'll own
The narrative for every industry. Positioning and messaging for financial institutions, automotive, wellness, property management, self-storage, franchises, and the industries we enter next. Each gets its own problem, buyer, and proof, written against the company narrative.
Industry targets. Own pipeline and revenue targets by industry with Sales and Demand Gen. Decide where to go deep, and say where not to.
Industry content in every channel. Industry pages on birdeye.com, ads, blogs, and campaigns. Every asset speaks the buyer's language, not ours.
Enterprise events. Own Birdeye's enterprise event program: where we show up, what we say, and the pipeline it produces.
The buying committee. Map who buys in each industry, from corporate marketing to operations, franchise development, and compliance, and what each needs to hear.
Industry insight. Competitive intelligence, win/loss, and market research by industry, fed back to product marketing and Product.
Field readiness. Industry talk tracks, discovery questions, and ROI framing for enterprise AEs and solution engineers. Partner with sales enablement on delivery.
What we're looking for
6+ years in B2B product or industry marketing, ideally across more than one vertical.
You've built a segment strategy and carried a number for it.
Enterprise B2B SaaS. Financial services, automotive, franchise, or property management experience is a strong plus.
You learn an industry fast: its economics, its buyers, and its words.
You write. Short sentences, strong verbs. Clarity comes from simplicity. We'll ask for a sample.
You've run events and campaigns and can show the pipeline they produced.
Comfortable with numbers and honest about them.
Hands-on with AI agents in your own work.
Bonus: franchise systems, regulated industries such as banking, or multi-location marketing at scale.
