Microsoft

Senior Media Strategy Manager

Microsoft • $106K — $203K *
Redmond, WA 98052In-Person
Media
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Business, Advertising, Marketing, or related field and 4+ years experience in media, marketing, or advertising.
  • Master's Degree preferred with 6+ years experience in the field.
  • 8+ years experience in both offline paid media channels (e.g., broadcast TV, print, OOH) and digital media channels (e.g., social media, programmatic buying).
  • Proficiency in data-driven media tactics, including targeting, measurement, and optimization based on analytics.
  • Experience managing projects with an emphasis on stakeholder communication and prioritization.

Responsibilities

  • Shape the future of Microsoft's media strategy by developing innovative, full-funnel media plans.
  • Lead high-visibility campaigns across paid social, search, programmatic, and emerging media platforms.
  • Drive media innovation through identifying new opportunities and testing emerging technologies.
  • Champion data-driven decision-making by translating audience insights into actionable strategies.
  • Partner across diverse teams to align media investments with strategic priorities.
  • Advance first-party data activation and measurement capabilities to enhance audience engagement.
  • Explore the intersection of media, AI, and technology to enhance campaign execution.

Benefits

  • Comprehensive health and wellness plans.
  • Employee stock ownership opportunities.
  • Retirement plans with employer matching contributions.
  • Generous paid time off and holidays.
  • Professional development programs and continuous learning opportunities.
Full Job Description
Overview

In this role, you will lead paid media strategy, planning, and execution of campaigns and programs. You will be the point person driving strategy for high-profile initiatives, working closely with internal marketing teams and our media agency to deliver impactful results. The candidate has deep expertise across the media landscape, especially digital performance media, a committed growth mindset, and an interest in innovating at the intersection of media, data, and technology. You thrive on learning and embracing new strategies and technologies - from privacy-first data collaboration to AI-driven optimization - and can translate these into actionable media plans. This is an opportunity for someone with a rich media background who excels in proactive planning, cross-team collaboration, and strategic vision-setting. Confidence in navigating ambiguity, influencing internal partners, and storytelling with data is key to success.

Responsibilities

The Senior Media Strategy Manager is responsible for the following:

  • Shape the future of Microsoft's global media strategy by developing innovative, full-funnel media plans that drive business growth, customer engagement, and brand impact across digital and traditional channels.
  • Lead high-visibility campaigns at scale, leveraging expertise across paid social, search, programmatic, video, audio, out-of-home (OOH), and emerging media platforms to create meaningful customer experiences throughout the buyer journey.
  • Drive media innovation by identifying new opportunities, testing emerging technologies, and partnering with media platforms, agencies, and industry leaders to influence the future of advertising and marketing excellence.
  • Champion data-driven decision making by translating customer insights, audience intelligence, and campaign performance into actionable strategies that improve effectiveness, optimize investment, and accelerate business results.
  • Partner across a diverse ecosystem of stakeholders, including Marketing, Product, Engineering, Analytics, Data Science, MarTech, Finance, and Agency teams, to align media investments with Microsoft's strategic priorities and product go-to-market objectives.
  • Advance first-party data activation and measurement capabilities by leveraging customer data platforms, CRM ecosystems, cloud analytics, clean room technologies, and privacy-centric solutions to improve audience engagement and marketing performance.
  • Explore the intersection of media, AI, and technology, applying emerging capabilities such as generative AI, machine learning, and advanced automation to enhance planning, optimization, measurement, and campaign execution.
  • Influence and inspire without authority, building trusted partnerships across highly matrixed teams and creating alignment around shared goals, priorities, and business outcomes.
  • Ensure operational reliability and responsible advertising practices by managing investments effectively, maintaining brand safety standards, and delivering campaigns with integrity, compliance, and accountability.
  • Foster a culture of continuous learning and experimentation, encouraging curiosity, innovation, and diverse perspectives while helping Microsoft remain at the forefront of media and marketing transformation.

Other
  • Embody our culture and values


Qualifications

Required/minimum qualifications:

  • Bachelor's Degree in Business, Advertising, Marketing, Communications, or related field AND 4+ years experience in media, marketing, or advertising on the client or agency side
    • OR equivalent experience.


Preferred Qualifications:
  • Masters Degree in in Business, Advertising, Marketing, or Communications related field AND 6+ years experience in media, marketing, or advertising on the client or agency side
    • OR equivalent experience.
  • 8+ years experience in media, marketing, or advertising on the client or agency side.
  • 8+ years experience working across offline paid media channels (e.g., broadcast TV, cinema, print, audio, out of home [OOH]).
  • 8+ years experience working across digital media channels (e.g., pay-per-lead, social, SEM, programmatic buying, addressable TV).
  • 8+ years experience using data-driven media tactics, including advanced targeting models, measurement and learning plans, making optimizations based on data.
  • 8+ years experience managing projects (e.g., communications, internal stakeholder management timelines, prioritization, road mapping).
  • 8+ years experience search engine marketing campaigns (e.g., keyword governance, ad copy creation, audience targeting).
  • 8+ years experience paid social experience (e.g., Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitch, Twitter, and YouTube).


Media IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

About Microsoft

Microsoft is an American multinational corporation that develops, manufactures, licenses, supports, and sells a range of software products and services. Microsoft’s devices and consumer (D&C) licensing segment licenses the Windows operating system and related software, Microsoft Office for consumers, and the Windows Phone operating system. The company’s computing and gaming hardware segment provides Xbox gaming and entertainment consoles and accessories, second-party and third-party video games, and Xbox Live subscriptions; surface devices and accessories; and Microsoft PC accessories. Its phone hardware segment offers Lumia smartphones and other non-Lumia phones. Its D&C segment provides Windows Store, Xbox Live transactions, and Windows phone store; search advertising; display advertising; Office 365 Home and Office 365 Personal; first-party video games; and other consumer products and services as well as operating retail stores. Microsoft’s commercial licensing segments license server products, including Windows Server, Microsoft SQL Server, Visual Studio, System Center, and related Client Access Licenses (CALs); Windows Embedded; Windows operating system; Microsoft Office for business, including Office, Exchange, SharePoint, Lync, and related CALs; Microsoft Dynamics business solutions; and Skype. Its commercial segment offers enterprise services, including premier support services and Microsoft consulting services; commercial cloud comprising Office 365 Commercial, other Microsoft Office online offerings, Dynamics CRM Online, and Microsoft Azure; and other commercial products and online services. The company markets and distributes its products through original equipment manufacturers, distributors, and resellers, as well as online.

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Learn more about Microsoft
Size
181,000 employees
Market Cap
$1,762.4 billion
Industry
Enterprise Technology
Net Income
$51.3 billion
Founded
1975
5 Year Trend
+15.5%
Revenue
$153.2 billion
NASDAQ
MSFT
* Ladders Estimates

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