3-5 years of hands-on Paid Search experience, preferably in an agency or multi-client environment
Deep understanding of performance-driven Paid Search strategies
Experience managing monthly budgets of $10K+ across multiple client accounts
Google Ads Certification strongly preferred
Bachelor's degree in Marketing, Advertising, Communications, or related field (preferred but not required)
Responsibilities
Manage end-to-end Paid Search campaigns across Google Ads, Microsoft Ads, and other relevant platforms
Oversee daily execution, including bid strategies, keyword targeting, ad copy testing, and audience segmentation
Monitor pacing and performance across multiple accounts, adjusting strategy to meet KPIs (CPA, ROAS, CTR, conversion rate)
Develop Paid Search media plans and forecasts aligned with client goals and funnel stages
Analyze campaign performance to uncover trends and provide actionable insights
Partner with Account Managers to align campaign strategies with broader marketing objectives
Stay current on Search Engine platform changes, best practices, and emerging features
Benefits
Collaborative work environment with cross-functional teams
Opportunity to lead and innovate in Paid Search strategies
Access to continuous learning and professional development
Participation in beta programs and testing initiatives
Hands-on role with direct impact on client performance outcomes
Full Job Description
Senior Media Manager (Paid Search)
Position Overview:Marketwake is seeking a Senior Media Manager (Paid Search) to lead the day-to-day management and optimization of Paid Media Search Engine campaigns. This client-facing role is ideal for someone who is deeply analytical, thrives on platform performance, and is excited to build and scale effective Paid Search strategies across multiple client accounts.
The ideal candidate has hands-on experience in Google Ads, Microsoft Ads, and other Search platforms. You'll manage budgets, optimize campaign structure, and deliver results through strategic testing and ongoing iteration. While senior in skillset, this is a highly executional role - you'll be hands-on with platform work and expected to own performance outcomes.
This position reports to the Media Director and collaborates closely with Account Management, Creative, and Analytics teams to drive strong ROI through Paid Search. Responsibilities Campaign Management & Optimization
Manage end-to-end Paid Search campaigns across Google Ads, Microsoft Ads, and other relevant platforms
Oversee daily execution, including bid strategies, keyword targeting, ad copy testing, and audience segmentation
Monitor pacing and performance across multiple accounts, adjusting strategy to meet KPIs (CPA, ROAS, CTR, conversion rate)
Build campaign structures with a strong focus on data cleanliness and strategic segmentation
Strategy & Planning
Develop Paid Search media plans and forecasts aligned with client goals and funnel stages
Analyze campaign performance to uncover trends and provide actionable insights
Recommend testing strategies to scale performance and improve ROI
Collaboration & Reporting
Partner with Account Managers to align campaign strategies with broader marketing objectives
Collaborate with creative and analytics teams to optimize landing pages, copy, and funnel experience
Deliver monthly and quarterly reports, providing clear strategic insights and optimizations
Continuous Learning & Improvement
Stay current on Search Engine platform changes, best practices, and emerging features (e.g., Performance Max, RSA improvements)
Identify and recommend process improvements to increase efficiency or performance tracking accuracy
Participate in beta programs and testing initiatives where applicable
Attributes
Detail-oriented and highly analytical
Comfortable managing multiple accounts and budgets simultaneously
Strong communicator who can break down data into actionable insights
Thrives in a fast-paced agency environment
Naturally curious and proactive about testing and optimization
Self-sufficient and takes full ownership of campaign outcomes
Skills
Advanced experience with Google Ads (Search, Performance Max, Shopping, YouTube)
Strong proficiency in Microsoft Ads and other Search Engine platforms
Experience with Google Analytics 4, Looker Studio, and Google Tag Manager
Skilled in keyword strategy, negative keyword lists, audience targeting, and ad extensions
Strong working knowledge of A/B testing, conversion tracking, and bid strategy optimization
Advanced Excel/Google Sheets skills for performance analysis and budget planning
Qualifications
3-5 years of hands-on Paid Search experience, preferably in an agency or multi-client environment
Deep understanding of performance-driven Paid Search strategies
Experience managing monthly budgets of $10K+ across multiple client accounts
Google Ads Certification strongly preferred
Bachelor's degree in Marketing, Advertising, Communications, or related field (preferred but not required)
