Bachelor's degree in Marketing, Advertising, Communications, or related field.
5+ years of experience in digital media planning and buying.
Strong analytical skills with ability to interpret data for campaign optimization.
Experience with media planning tools, DSPs, and analytics platforms.
Excellent negotiation skills for managing media vendor relationships.
Proven ability to manage budgets and deliver campaigns on time and within budget.
Strong communication skills to convey complex information clearly.
Responsibilities
Develop comprehensive media plans that target audiences across digital channels.
Conduct audience research to inform effective media strategies.
Collaborate with creative, account, and analytics teams for integrated media plans.
Execute media buys while ensuring optimal placement and performance.
Negotiate media rates, placements, and partnerships for best value.
Monitor and optimize campaigns in real-time to improve performance.
Serve as a point of contact for clients, providing strategic insights and updates.
Benefits
Opportunity to mentor and support junior media professionals.
Contribute to development and refinement of media processes.
Stay up-to-date with digital media trends and best practices.
Collaborative team environment with cross-functional teams.
Foster a culture of continuous improvement and innovation.
Full Job Description
The Senior Media Planner & Buyer will be responsible for developing and executing media plans that align with client goals and objectives. This role requires a deep understanding of digital media channels, strong analytical skills, and the ability to optimize campaigns for maximum performance. The ideal candidate will have a track record of successfully planning and buying media across multiple digital platforms, with a focus on delivering measurable results.
Description
RESPONSIBILITIES:
Media Strategy & Planning:
Develop comprehensive media plans that align with client objectives, targeting the right audiences across digital channels including programmatic, social, search, display, and video.
Conduct thorough audience research and leverage data to inform media strategies and ensure campaigns reach the intended targets effectively.
Collaborate with creative, account, and analytics teams to ensure media plans are integrated and aligned with broader campaign goals.
Media Buying & Negotiation:
Execute media buys across various digital platforms, ensuring optimal placement and performance.
Negotiate rates, placements, and partnerships with media vendors to secure the best value for clients.
Manage relationships with media vendors, ensuring clear communication, timely delivery, and adherence to campaign requirements.
Campaign Management & Optimization:
Monitor and optimize campaigns in real-time, adjusting tactics as needed to improve performance and achieve client KPIs.
Analyze campaign data to identify trends, insights, and opportunities for improvement.
Provide regular performance reports to clients and internal teams, highlighting key metrics and recommending adjustments as needed.
Budget Management:
Manage media budgets effectively, ensuring efficient allocation of spend across channels to maximize ROI.
Track and report on media expenditures, ensuring campaigns stay within budget while delivering optimal results.
Assist in forecasting and financial planning related to media buys and campaign execution.
Client Communication & Reporting:
Serve as a key point of contact for clients regarding media planning and buying activities, providing strategic insights and updates on campaign performance.
Prepare and present media plans, performance reports, and optimization recommendations to clients.
Ensure client satisfaction by delivering high-quality media solutions that meet or exceed expectations.
Team Collaboration & Leadership:
Mentor and support junior media planners and buyers, providing guidance and sharing expertise to enhance team capabilities.
Collaborate closely with cross-functional teams, including creative, analytics, and account management, to deliver cohesive and effective campaigns.
Contribute to the ongoing development and refinement of media planning and buying processes within the agency.
Innovation & Continuous Learning:
Stay up-to-date with the latest digital media trends, technologies, and best practices.
Experiment with new media channels, formats, and tools to keep campaigns fresh and innovative.
Share insights and learnings with the broader team to foster a culture of continuous improvement and innovation.
QUALIFICATIONS:
You have a Bachelor's degree in Marketing, Advertising, Communications, or a related field.
You have 5+ years of experience in digital media planning and buying.
You're highly analytical, able to interpret data and optimize campaigns accordingly.
You have experience with media planning tools, DSPs, and analytics platforms.
You're an excellent negotiator and can expertly navigate and manage media vendor relationships.
You have a proven ability to manage budgets and deliver campaigns on time and within budget.
You're a strong communicator, able to present complex information clearly and effectively.
You enjoy working independently and as part of a team in a fast-paced, dynamic environment.
You're detail-oriented with strong organizational skills.
About Gusto
Gusto is a cloud-based human resources software platform that provides payroll, benefits, and HR management services to small businesses. The company was founded in 2011 and is headquartered in San Francisco, California. Gusto's platform automates many of the administrative tasks associated with HR, such as payroll processing, tax filings, and benefits administration. The company also offers a range of HR services, including compliance support, employee onboarding, and time tracking. Gusto is committed to helping small businesses succeed by providing them with the tools and resources they need to manage their HR operations more efficiently.
