4-5+ years of marketing experience, preferably in real estate or client-service environments
Experience supporting sales professionals or client-facing teams
Proven project management skills and experience managing marketing team members
Strong understanding of integrated marketing across various channels
Excellent written, verbal, and interpersonal communication skills
Client-service mindset with a balance of strategic priorities
Ability to manage multiple deadlines and competing priorities
Responsibilities
Lead marketing initiatives and planning in partnership with NYC Senior Marketing Manager
Translate business priorities into marketing initiatives for brand awareness and agent growth
Oversee agent marketing and ensure they have necessary tools and resources
Write and edit copy for marketing materials and campaigns
Collaborate with PR on storytelling opportunities
Manage marketing resources and prioritize team tasks
Adapt broader marketing strategies to local needs while providing insights to the organization
Benefits
Opportunity to work closely with senior leadership
Access to a collaborative marketing environment
Involvement in strategic decision-making processes
Support for professional development and growth
Dynamic work culture with a focus on innovation
Full Job Description
About the role: The Senior Marketing Manager is responsible for executing the marketing strategy, planning and day-to-day marketing function. This role serves as the primary marketing partner to the leadership team, translating business priorities into integrated marketing programs that support brand awareness, agent growth, listing, recruitment and marketing initiatives.
The Senior Marketing Manager leads enterprise localization and market-specific marketing initiatives, oversees agent marketing, and manages the marketing team and resources. The role works closely with NYC Enterprise marketing teams to ensure local initiatives align with broader priorities and collaborate to scale marketing initiatives that work.
This is a strategic, hands-on requiring strong marketing judgment, excellent communication skills and the ability to move between planning, stakeholder management and execution.
Key Responsibilities:
Lead Rand Realty marketing initiatives, planning and calendar in partnership with NYC Senior Marketing Manager.
Serve as the primary marketing partner, translating business priorities into marketing initiatives that support brand awareness, agent growth, listings, recruitment and local business goals.
Oversee agent marketing and listing programs, ensuring agents have the tools, resources and support needed to effectively market their business.
Write, edit and oversee copy for marketing materials, campaigns and communications.
Partner with the PR team on relevant initiatives, identity agent, listing or local storytelling opportunities.
Manage and prioritize marketing resources, including the Marketing Manager, Coordinator and creative/content resources and applicable vendors.
Partner with NYC Marketing and Enterprise Brand to adapt broader strategies and campaigns while bringing local insights and needs back to the broader organization.
Provide marketing guidance and support to leadership while maintaining clear processes, priorities and expectations for the team.
Skills & Qualifications
4-5+ years of marketing experience, preferably in real estate or client-service enviroment
Experience supporting sales professionals, agents or other client-facing teams strongly preferred
Experience managing projects and/or marketing team members
Strong understanding of integrated marketing across digital, social, email, print, content, events and paid media
Strong project management and organization skills
Excellent written, verbal and interpersonal communication skills
Strong client-service mindset with the ability to balance service with strategic priorites
Ability to manage mulitiple deadlines and competing priorities
High attention to detail and strong quality-control instincts
Proactive, self-directed and comfortable making decisions with limited guidance
Ability to work effectively with senior leadership, sales leaders, agents, creative teams and external vendors
Familiarity with marketing platforms, CRM, email marketing, social media and creative tools
