The Senior Marketing Manager is a motivated and creative team leader who sets the vision and goals and drives the development and execution of the marketing strategy for the Ontario region.

The primary goal of this regional leader is to build a high-performing marketing team that is empowered by technology; supports the sales professionals in brokerage, capital markets, and other local service line business; drives brand elevation using data-led content in the region; builds trusted relationships with sales and service line teams; and supports regional sales enablement to win new business.

While this role focuses on the Ontario region, they will also have an integral role in the global marketing organization and build a true partnership cross-region.

The base salary is aligned with market data and is estimated to be between $100,000 to $125,000 with the ability to achieve additional compensation through a bonus. This salary range reflects base compensation for the position across all Canadian locations. Within this range, individual pay is determined by work location and other factors, including relevant education/training, experience, and internal equity. This posting is for an existing vacancy withing our organization.

• Develop and execute marketing activities, focused on brand elevation, client services, service line deliverables, and sales enablement. End products should reflect Avison Young’s unique differentiators, competitive advantage and surpass stakeholder expectations.
• Act as the ‘knowledge hub’ for Ontario’s service lines and subject matter experts ensuring marketing efforts are coordinated, consistent, and relevant to the individual industries, markets and the firm.
• Create a dynamic team environment and build and execute on multi-channel marketing plans for Avison Young brokers and their clients.
• Provide design and production oversight by ensuring quality resources are available to deliver on all marketing collateral using Adobe Creative Cloud, including print brochures, email campaigns, websites, advertisement, pitches, proposals, and marketing deliverables.
• As needed, art direct and coordinate the creation of multi-media marketing deliverables, including videos, drones, AR/VR, apps, with third-party vendors.
• Participate in presentations, pitches and meetings, on an as needed basis, as a representative of Avison Young’s marketing team, its differentiated capabilities and creative solutions.
• Develop strategy for Avison Young’s digital and web presence in concert with the region’s marketing strategy, and in alignment with the national marketing team. Identify ways to expand Avison Young’s online presence through website, social media and email marketing strategies.
• Build strong relationships across Avison Young’s organization to leverage its extensive marketing and creative resources, Innovation and Insights teams, brokerage administrative staff, and business unit leadership across the regional and national platform.

• Bachelor’s degree, or 10 years relevant experience in a commercial real estate or professional services environment
• Comfortable working from Toronto head office as well as visiting other AY Ontario locations. This role is not seen as a “work from home" opportunity
• Skilled with managing a team and can guide, coach and mentor
• Exceptional communication and leadership skills
• Very comfortable with ambiguity and change
• Can make decisions with little to no input from supervisor
• Can build a strategy to meet business goals
• Able to think strategically, but also can dig into the details and instinctively understand the impact of various approaches
• Can navigate difficult conversations effectively
• Comfortable presenting in front of clients and leadership
• Acts as a partner with stakeholders, is viewed as a trusted partner
• Connects dots and looks for opportunities to be more efficient or effective
• Functionally adept, but spends more time leading than doing
• Has either a deep skillset within a functional area of marketing, or a broad skillset across multiple disciplines within marketing
• Has financial acumen – knows how we make money
• Can manage a marketing budget – can build a marketing budget and track projects against a budget

Other Qualifications/skills:

• Excellent writing, editing, verbal communication and presentation skills 
• Strong creative skills, and ability to provide art direction 
• Understanding of and commitment to client service 
• Ability to work effectively in teams and be committed to the idea of do whatever it takes
• Ability to juggle multiple projects 
• Proficient in Microsoft Office (Word, PowerPoint, Excel)
• Working knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator)