THE ROLE IN A NUTSHELLBase Salary: CAD $72,521.00 - 109,341.00
We are seeking a data-driven Senior MarketingAnalyst to lead performance measurement, campaign optimization, and datastorytelling across our digital marketing initiatives. You will turn complexdata into actionable insights, enabling smarter decision-making and maximizingROI across all channels.
Reporting to the VP, Marketing, the Senior MarketingAnalyst is a newly created role and with that the responsibilities willcontinue to evolve and develop. Here's what you'll be diving into:
MarketingPerformance & Insights- Analyze marketing performance across all channels - including digital, partner, and offline - to identify trends, opportunities, and areas for optimization
- Develop dashboards and reports that highlight priority KPIs across the full marketing ecosystem
- Partner closely with the Insights and Product teams to integrate consumer behaviours, attitudes, and market signals into performance assessments, ensuring recommendations are grounded in both data and consumer perspective
- Monitor full-funnel marketing metrics and identify gaps, friction points, or opportunities to improve channel effectiveness and customer experience
DataStrategy & Measurement- Define measurement plans, benchmarks, and attribution models to assess campaign effectiveness
- Establish tracking requirements in collaboration with Product, agencies and across Marketing
- Collaborate with Insights, Product, Media, and internal Data teams to design robust attribution and reporting frameworks that reflect the realities of a multichannel environment.
- Ensure data integrity and consistency across all sources (platforms, research inputs, CRM, market data, and internal systems).
Segmentation& Targeting- Analyze customer behavior and segments to inform campaign targeting and personalization
- Collaborate with media agency to refine segmentation strategies and customer journeys
- Act as the key connector between Marketing leads and internal Data team
Data Visualization & Storytelling- Transform complex datasets into clear, compelling visual narratives that drive understanding and action.
- Identify key insights, trends and opportunities within large, multichannel marketing datasets - not just reporting the numbers, but uncovering the story behind them.
- Build intuitive dashboards, visualizations and presentations that make insights accessible to non-technical audiences.
- Craft audience-centric data stories that influence decision making across Marketing, Product, Media, and Executive teams.
- Present findings in a structured, compelling narrative that connects marketing performance to business outcomes and strategic recommendations.
- Partner closely with Insights, Digital, and internal data teams to ensure data accuracy, contextual relevance and a cohesive storytelling approach.
WHO WE'RE LOOKING FOR- Bachelor's degree in Marketing, Business Administration, Data Science or a related field (MBA a plus)
- 6-10 years of experience in marketing analytics and performance marketing
- Advanced proficiency with analytics tools (e.g., Google Analytics 4, Tableau, Looker, Excel, SQL, Adobe Analytics, Marketo Analytics etc)
- Experience working with paid media, CRM, research, and market data to connect performance outcomes with consumer behaviours, attitudes, and motivations
- Familiarity with attribution modeling, UTM strategy, and customer journey analysis
- Strong understanding of marketing funnels, conversion metrics, and channel-specific KPIs
- Excellent communication and data storytelling skills
Join us in this exciting journey to drive our ambitiousstrategy and make a lasting impact on our organization and the communities weserve. If you're ready to lead with purpose, passion and performance, we wantto hear from you.
AFEW MORE DETAILSProficiency in English is requiredfor this position. As part of this role, you will be required to communicatewith colleagues or customers who use English as their primary language. By requiring English proficiency for thisposition, we aim to ensure that our employees can excel in their roles,collaborate, and communicate effectively, and contribute to the success of ourorganization.
AI Usage - GreenShield leverages AI to help produce Job Descriptions, and ideate on interview questions. We also leverage AI for interview transcription support.
