Bachelor's degree in Marketing, Life Sciences, Business, or related field; MBA preferred.
4+ years of marketing/launch experience in U.S. pharma/biotech; 8-12 years total experience.
Oncology experience strongly preferred.
Proven ability to manage multiple brands or indications simultaneously.
Strong cross-functional leadership and communication skills.
Experience in a fast-paced, evolving organization with a hands-on, collaborative approach.
Responsibilities
Develop and execute integrated marketing plans for in-line brands.
Manage day-to-day brand operations and campaign execution.
Monitor brand performance and market dynamics to optimize strategy.
Conduct primary and secondary research to inform brand strategy.
Prioritize resources across brands for maximum impact.
Ensure brand consistency while tailoring approaches to market segments.
Lead cross-functional launch readiness efforts for new products.
Collaborate with stakeholders to deliver compliant promotional content.
Benefits
Hybrid work environment with in-office requirements Tuesday through Thursday.
Optional in-office work on Mondays and Fridays.
Opportunity to engage with key opinion leaders (KOLs) and external partners.
Involvement in omnichannel marketing campaigns.
Travel opportunities for conferences and sales meetings.
Full Job Description
"Azurity roles are office based and are generally require individuals to be in office Tuesday through Thursday with Monday and Friday as optional days."
We are seeking a Senior Manager, US Marketing, Oncology to lead marketing efforts across a portfolio of products within our growing commercial organization. This individual will be responsible for driving North America brand strategy, in-line marketing execution, and launch planning for both current and future brand assets. The ideal candidate brings 8-12 years of experience with a minimum of 4 years of U.S.-based marketing experience in the pharmaceutical or biotech industry (Oncology experience strongly preferred)
Key Responsibilities:
Brand Strategy & Execution
Develop and execute integrated marketing plans for in-line brands, aligning with corporate and commercial objectives.
Manage day-to-day brand operations, ensuring timely development, production and execution of campaigns, messaging, and materials that optimize brand awareness and performance relative to established brand goals.
Monitor brand performance, KPIs, and market dynamics to optimize marketing strategy and inform tactical pivots.
Collaborate on conducting primary research and assessing secondary research data to garner market insights and inform brand strategy.
Product Management
Prioritize and allocate resources across brands to maximize impact and ROI.
Ensure brand consistency while tailoring approaches to product-specific needs and market segments.
Work with sales training, commercial functional partners, medical and legal teams on developing and implementing commercial training for the franchise.
Continually assess competitive marketplace to anticipate changes in the future landscape so that strategies can be revised accordingly.
Launch Planning & Readiness
Cross-functional launch readiness efforts for new indications or products within the portfolio.
Partner with key stakeholders across Medical Affairs, Market Access, Sales, Regulatory, and external agencies to deliver high-quality, compliant promotional and educational content.
Help develop and manage North America launch timelines, training materials, and field execution strategies.
Stakeholder & Team Collaboration
Collaborate with external partners, agencies, and vendors to develop omnichannel marketing campaigns.
Engage with KOLs and gather market insights to inform brand planning and positioning.
Qualifications:
Bachelor's degree in Marketing, Life Sciences, Business, or related field required; MBA or advanced degree preferred.
4+ years of marketing / launch experience in U.S. pharma/biotech markets; 8-12 years of total experience
Oncology experience preferred.
Proven ability to manage multiple brands or indications simultaneously.
Strong cross-functional leadership and communication skills.
Experience working in a fast-paced, evolving organization with a hands-on and collaborative approach.
Work Environment & Travel:
Hybrid.
Travel: ~20-30% (including conferences, sales meetings, field rides, etc.)
