Job Description
JOB SUMMARY
The Senior Manager, Loyalty Product Development is responsible for evaluating and leading successful integration of new and existing brands/assets into the Marriot Bonvoy ecosystem-thereby enhancing the value of the Program to its millions of members. This associate will lead cross-discipline teams to define and activate all key components of brand/asset integration, including program economics, member experience, program operations, redemption/reimbursement, global operations, learning & development, marketing, finance, change management, and owner engagement strategies, etc. Responsible for global activations, this role will lead work from corporate-HQ (Bethesda, Maryland) while frequently engaging with Continent Teams to support regional pull-through.
CANDIDATE PROFILE
Education and Experience
Required
• 4-year degree from an accredited university (ideally in Business Administration, Marketing, or related major); or equivalent experience
• 5+ years of relevant professional experience (e.g., Marketing, Consulting),
• Experience with translating business objectives into technical and creative requirements
• Demonstrated project management experience
Preferred
• Master in Business Administration (MBA)
• Project Management Professional (PMP) Cerficiation
• Previous experience in loyalty programs, marketing, and/or management consulting
• Experience collaborating across multiple areas of the organization, building consensus among diverse teams and competing priorities
• Experience preparing and presenting project status and evaluations to senior management
• Experience working in a deadline-driven environment, often with changing business priorities
• Experience articulating feedback and business direction clearly & concisely with strong sense of authority & business acumen
• Experience managing and developing staff preferred but not required
• Demonstrated excellent interpersonal and teamwork skills
CORE WORK ACTIVITIES
Loyalty Brand/Asset Integration
• Support Marriott Bonvoy senior leadership to evaluate potential new products for integration into Marriott Bonvoy
• Support overall brand/asset integration strategy for Marriott Bonvoy, working with Marriott Bonvoy senior leadership to prioritize brands/assets for program integration.
• Collaborate with key discipline partners to develop approach for specific brand/asset integrations to include program economics, loyalty business processing, member experience, marketing strategy, change management, on- and-above property training development, etc.
• Engage with Continent Teams to ensure regional relevance, as needed.
• Manage activation of new brands/assets into the Marriott Bonvoy ecosystem, and support shift to sustainment phase.
• Communicate program results and key trends to senior management.
• Determine priorities, schedules, plans and necessary resources to ensure completion of any projects on schedule
Support of Loyalty with Enterprise Initiative
• Represent Loyalty interests and provide support of enterprise initiatives that impact members, including key components of the Digital and Technology Transformation (DTT.)
• Represent Loyalty within the Marriott Growth Delivery team.
• Collaborate extensively with internal and external stakeholders to deliver differentiated experiences for our members.
Delivering on the Needs of Key Stakeholders
• Understand and meet the needs of key stakeholders.
• Develop specific goals and plans to prioritize, organize, and accomplish work.
• Collaborate with internal partners and stakeholders to support business/initiative strategies
• Communicate concepts in a clear and persuasive manner that is easy to understand.
• Generate and provide accurate and timely results in the form of reports, presentations, etc.
• Demonstrate an understanding of business priorities.
