WORK MODEL#LI-OnSite
WHAT YOU WILL DO- The Senior Manager, Genesis Regional Marketing, is responsible for overseeing & managing all regional marketing activities within the designated Genesis Region.
- These oversite activities include, but are not limited to, Tier 2 Retailer Advertising Associations, Retail Digital Marketing, Internet Lead and High Value Actions performance and analysis, Market Support Program (MSP) Initiative & Corporate Social Responsibility (CSR) activities.
HOW YOU WILL MAKE AN IMPACT- Manage Genesis Retailer Ad Associations (RMAP) across the region, driving retailer engagement and marketing effectiveness.
- Analyze lead performance data and implement strategies to improve retailer and regional lead management results.
- Partner with National Retail Marketing to align retailer lead-generation and Certified Website programs.
- Oversee execution of the Genesis Retailer Co-op Program and ensured equitable distribution of co-op funds.
- Support Retail Digital Strategy Consulting initiatives to enhance retailer digital marketing performance.
- Lead regional Corporate Social Responsibility (CSR) efforts, including Genesis Gives and the Genesis Inspiration Foundation.
- Ensure compliance of all Tier 3 retailer advertising with Genesis brand standards and advertising policies.
- Collaborate with National Office teams to develop, implement, and administer Market Support Programs (MSP).
- Process MSP payments and resolved retailer payment and incentive-related issues.
- Manage departmental budgets and maintained expenses within approved guidelines.
- Plan and execute regional organizational meetings and events.
- Support Regional General Manager with governance processes, including OCM and PRM activities.
- Serve as the primary liaison between Market Managers, dealership personnel, and the National Incentives team.
- Maintain expertise in national and regional incentive programs to support retailer performance.
- Provide team leadership, employee development, and budget oversight as required.
- Budget management.
- Approve all time off, training, expense reporting, and miscellaneous spending for applicable programs and direct reports.
- RFP and vendor selection.
- Conduct regular performance evaluations of direct reports, where applicable; develop employee business focus and plans for direct reports for the future.
WHAT YOU WILL BRING TO THE ROLE- Must be a high school graduate.
- Bachelor's degree preferred.
- Master's degree is a plus.
- Eight or more years of experience.
- Three or more years of experience in automotive retail marketing, regional/Tier 2 or Tier 3 marketing strategies and tactics, preferably from the OEM side.
- Supervisory experience is preferred.
- Agency and/or vendor experience helpful.
- Ability to manage multiple projects in a fast paced environment.
- Ability to develop strong interpersonal relationships with both HQ and field team members.
- Ability to craft and deliver the right message to the right audience.
- Strong public speaking ability.
- Strong analytical affinity with attention to detail.
- Strong automotive industry knowledge.
WHAT HYUNDAI CAN OFFER YOU- Compensation Range: $114,800 - $164,000 annual base salary
- Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
- Holiday Pay - the company shuts down with pay between Christmas and New Years.
- Vacation and sick time off
- Healthcare insurance (medical, dental, and vision)
- 401(K) company match
- Additional 401(K) Employer Enhanced Contribution program - eligible after 1 year of employment, in addition to the regular employer matching contribution
- Basic life insurance, short- and long-term disability
- Mental health, wellbeing, and employee assistance program
- Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)
WHAT HAPPENS NEXTExpress your interest by submitting an application. Once your application is received, our recruiting team will review your application to see if you meet the basic and preferred qualifications listed on the job description. For more information on our hiring process please visit our How We Hire page.
OTHER DETAILS- Physical requirements: Normal office duties.
- Overnight travel as necessary (15-30%).
