Job Summary:
THE JOBAs
Tour Marketing Director - Comedy, you'll lead the marketing strategy and execution for assigned comedy tours and shows, partnering with artists and their teams, venues, media partners and local marketers to drive awareness and ticket sales. You'll oversee campaigns from initial planning through execution, bringing together paid media, promotions, publicity, social and grassroots marketing while managing multiple tour marketing budgets and ensuring each campaign is tailored to the artist, show and market.
WHAT THIS ROLE WILL DO- Oversee marketing, promotions and public relations for various touring comedians
- Create, develop, implement and execute strategic marketing plans for individual shows and tours.
- Place and negotiate print, online, radio and TV buys
- Develop contesting and incentives with media and promotional partners.
- Spearhead grassroots campaigns including scheduling street teams
- Market research to find efficient ways to market shows
- Work with venue box office to confirm and set up on-sales/pre-sales, check ticket audits for accuracy
- Create and execute social media marketing campaigns, including building and managing Facebook and Twitter accounts
- Establish/implement wide range of promotions using radio, print, TV, flyaway sweepstakes and online
- Work with artist publicists to solicit national and local media outlets for press coverage
- Build and exploit online/database resources
- Cultivate key professional relationships with agents, managers, public relations agencies and artists.
- Design and create marketing materials
- Maintain relationships with local and venue marketers
- Manage multiple marketing budgets simultaneously
- Responsible for collecting and paying invoices in a timely manner
WHAT THIS PERSON WILL BRING- 4 year degree or 4 years experience in marketing/public relations/project management in lieu of a degree
- Excellent communication skill
- Entertainment/Concert industry experience preferred.
- Proficient in Microsoft Office Suite
- Interest in comedy & pop culture
- Willing to work long hours and weekends
BENEFITS & PERKSOur motto is 'Taking Care of Our Own' through 6 pillars of benefits:
HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
WEALTH: 401(k) program with company match, stock reimbursement program
FAMILY: New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support
CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
OTHERS: Volunteer time off, crowdfunding match
HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. Live Nation may use artificial intelligence (AI) tools to support application screening and assessment. All hiring decisions are made with human review.
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The expected compensation for this position is:
$88,000.00 USD - $110,000.00 USD
** Pay is based on a number of factors including market location, qualifications, skills, and experience.
Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.
