ROLE OVERVIEWWe are seeking a high-energy, culture-obsessed College & Ambassador Brand Marketing Manager to scale and elevate Fashion Nova's presence across college campuses and Gen Z creator communities. In this role, you will lead the strategic vision, recruitment, execution, and expansion of our nationwide Campus Ambassador and Creator initiatives. The ideal candidate has a proven track record of growing grassroots youth programs, building organic brand loyalty among Gen Z, and turning brand ambassadors into long-term digital advocates. You live on TikTok and Instagram, understand college culture, and know how to bridge digital social trends with real-world viral activations.
RESPONSIBILITIES- Own, architect, scale, and lead Fashion Nova's nationwide College Ambassador & Campus Strategy, driving brand affinity and sales across target universities.
- Establish recruitment, onboarding, engagement, and retention frameworks to manage a high-performing network of student brand ambassadors and campus leaders.
- Develop campus-specific playbooks tailored to top college markets, greek life, campus organizations, and student culture.
- Build and manage a robust pipeline of student creators, micro-influencers, and campus trendsetters to generate a continuous, high-volume content engine.
- Structure competitive incentive models, product gifting tiers, exclusive perks, and commission structures to keep ambassadors motivated and engaged.
- Act as the brand's authentic voice within campus communities, cultivating organic loyalty and word-of-mouth advocacy.
- Conceptualize and execute high-impact 360-degree campus campaigns, blending viral digital activations with dynamic real-world events like tailgates, spring break activations, pop-up shops, and music festival tie-ins.
- Oversee large-scale product seedings, capsule launch gifting, and exclusive campus discount initiatives to drive immediate conversion.
- Manage end-to-end event production, logistics, budget allocation, and vendor management for on-campus brand footprints.
- Partner closely with Influencer Marketing, Social Media, PR, Performance Marketing, and Creative teams to align campus campaigns with major collection drops, holiday moments, and core brand milestones.
- Feed high-performing campus content directly to performance and social teams for repurposing across paid ad channels and organic feeds.
- Collaborate with E-Commerce and Merchandise teams to identify Gen Z demand trends and optimize student-focused promotional strategies.
- Define and track core KPIs for the campus program.
- Deliver regular dashboards to executive leadership detailing ROI, key wins, and actionable optimization strategies.
- Leverage affiliate tracking, custom promo codes, and tracking to map the full conversion funnel from campus touchpoints to purchase.
- Monitor Gen Z behavioral shifts, emerging viral trends, platform updates (TikTok, Instagram, Snapchat), and campus culture in real time.
- Conduct competitive benchmarking to keep Fashion Nova steps ahead of other fast-fashion and youth-centric retail brands.
- Translate cultural moments into agile, real-time marketing activations that capture immediate consumer attention.
REQUIREMENTS- 6+ years of experience in Brand Marketing, Influencer/Ambassador Marketing, or Community Strategy within the fashion, apparel, lifestyle, or youth consumer goods sector.
- Demonstrated success building, scaling, or managing large-scale Gen Z/College Ambassador programs or micro-influencer networks.
- Deep, intuitive understanding of Gen Z consumer behavior, viral social trends, pop culture, and digital media platforms.
- Strong organizational skills with the ability to manage hundreds of active ambassadors, tight timelines, and multiple concurrent campaigns.
- Comfortable utilizing data and analytics tools to track campaign performance, evaluate ambassador impact, and present actionable insights to senior leadership.
- Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
BENEFITS- NEW state-of-the-art HQ in Beverly Hills!
- Formalized career paths for continued professional growth
- Flexible Paid Time Off (PTO)
- Comprehensive health insurance across Medical, Dental and Vision
- 401k match, with immediate vesting upon eligibility
- Weekly catered lunches fully-stock kitchen pantry!
- Opportunities to travel for trade shows and vendor meetings
- Summer Fridays Early Departure
- Team bonding events and programs
- Attractive employee discounts!
