About the RoleThis is a high-ownership, high-visibility role for a Demand Gen practitioner who wants to lead the practice for a growth stage SaaS company. Reporting directly to the VP of Marketing, you'll own strategy and execution end-to-end - from campaign architecture and pipeline targets to day-to-day program delivery. This person will be an individual contributor with autonomy to create the strategy and drive results, a direct line to senior leadership, and the opportunity to build something that matters at a company on the edge of a major market shift.
We're looking for someone who's been a standout executor and is ready to take on a larger role - someone who wants to own outcomes, not just tasks. You'll shape how Vibes goes to market, influence pipeline directly, and contribute to an exciting growth story.
What You'll OwnStrategy & Pipeline- Own quarterly and annual MQL and pipeline targets - and drive the strategy to hit them
- Lead target account selection and ABM program design in close partnership with sales and marketing teammates
- Maintain a continuous focus on improving pipeline conversion metrics, qualified lead volume, and account targeting effectiveness
- Track and report on program performance, making data-driven recommendations to the VP of Marketing and broader leadership team
- Stay current on Demand Gen trends in an AI-first, agent-led world and translate insights into actionable adjustments for Vibes
Campaign Execution- Serve as the hands-on owner of marketing campaign execution across paid advertising (Google, LinkedIn), email, SEO/SEM, webinars, and content syndication
- Build and manage automated nurture programs and one-off campaigns in HubSpot, including writing the emails yourself
- Launch campaigns, landing pages, and new resources on the Vibes website; learn and use Webflow for hands-on website management as part of a small, nimble team
- Lead relationships with external consultants supporting SEM, SEO, and content syndication
Collaboration & Stakeholder Management- Partner closely with sales AEs on demand generation strategies, target account selection, and daily execution
- Build strong working relationships with internal stakeholders, external partners, and agency vendors
- Represent demand gen in cross-functional planning conversations with clear data and well-reasoned points of view
What You Bring- 6-10 years of hands-on, strategic & tactical demand generation experience - 4+ years in B2B required, B2B SaaS experience strongly preferred
- Demonstrated ownership of MQL and pipeline targets, with a track record of building and optimizing programs inside a marketing automation platform (HubSpot strongly preferred; Marketo or Pardot also relevant)
- Hands-on experience managing paid media campaigns across Google Ads and LinkedIn, including budget management and performance optimization
- Data fluency: you're comfortable in dashboards, can build a performance report, and make decisions from metrics - not gut alone
- ABM experience or strong familiarity with account-based strategies and sales-marketing alignment in a B2B context
- Strong written communication skills
- Demonstrated ability to identify and solve problems proactively
- Confident making recommendations and selling through your ideas
- Working knowledge of SEO/SEM fundamentals and experience managing agency or consultant relationships in those areas
- AI-literate: you understand how AI tools are reshaping demand gen and are actively incorporating them into your workflow
- Highly organized and self-directed - you manage multiple programs without dropping balls, and you flag issues early
- Comfortable in a lean environment where you wear multiple hats, move fast, and figure things out
Nice to Have- Experience with Webflow or a comparable CMS
- Familiarity with content syndication platforms (e.g., Bombora, TechTarget, Integrate)
- Background in martech, mobile, or messaging industries
Our Core ValuesAt Vibes, how we work is as important as what we build. We operate by six principles:
- Respect, honesty, and integrity for all stakeholders
- Always be learning
- Relentless focus on the customer
- Never be satisfied
- Create value
- Seek accountability and ownership
Compensation & BenefitsThe base salary range for this role is $130,000-$150,000 annually, depending on experience. Vibes offers a full benefits package including competitive equity, medical/dental/vision coverage, short- and long-term disability, life insurance, 11 paid holidays, flexible vacation, commuter benefits, 401(k) with company match, and paid parental leave.
