Opal

Senior Field Marketing Manager

Opal$120K — $145K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years experience in field/event marketing within B2B SaaS, preferably in security or infrastructure
  • Demonstrated ability to generate pipeline and opportunities through events
  • Experience organizing executive-level formats such as dinners and roundtables
  • Proficient in budget management and data-driven decision-making
  • Ability to collaborate with technical speakers and craft agendas for practitioners
  • A strategic vision for scaling marketing efforts using leverage and AI

Responsibilities

  • Own the entire field and experiential motion for Opal as a pipeline channel
  • Manage booth and activation at identity and practitioner events
  • Oversee intimate event formats from inception to execution
  • Coordinate speaker logistics and Call for Papers submissions
  • Ensure budget allocation aligns with event ROI modeling
  • Facilitate partner-hosted and co-branded events to support pipeline goals
  • Handle the handoff of event outcomes to SDRs and AEs for opportunity generation

Benefits

  • Flexible work arrangements to support work-life balance
  • Opportunities for professional development and skill enhancement
  • Access to a supportive team focused on innovative marketing strategies
  • Engagement in meaningful projects that impact company growth
  • Work in a vibrant culture that values creativity and ownership
Full Job Description
The Role:

In an era of AI slop and infinite content, a well-executed, high-taste event has become one of the few things that still feels human. It's one of the few channels where a CISO can form a lasting opinion about Opal Security.

That's the job: making sure the opinion they leave with is that Opal is the leader in agentic identity.

Events at Opal are a pipeline channel, not a hospitality function. We want someone who builds them through the lens of ROI - who can tell you what a dinner cost per opportunity and which conference we should never do again. You'll inherit no calendar, no vendor list, and no precedent, which means you own the decisions and the results that follow.
  • Own Opal's field and experiential motion end to end as a pipeline channel
  • Run the booth plus activation portfolio across identity events and practitioner events
  • Own the dinner and intimate format program start to finish
  • Manage speaker operations and CFP submissions, with our technical speakers as a critical asset
  • Own the regional event calendar, budget allocation, and per event ROI modeling
  • Coordinate partner hosted and co-branded events with channel partners, tied to the channel pipeline goal
  • Own the event to pipeline handoff to SDRs and AEs so programs convert to opportunities


What You'll Bring:
  • 5+ years field/event marketing in B2B SaaS, ideally security or infrastructure
  • Track record measured in pipeline and opportunities, not leads or attendance
  • Run intimate exec formats (dinners, roundtables) a CEO and investors will attend
  • Own budget and defend event kill/keep decisions with data
  • Work directly with technical speakers and translate a practitioner agenda
  • A point of view on scaling a field function through leverage and AI, not linear headcount

About Opal

Opal is a software company that provides a cloud-based collaboration platform for marketing teams. The platform allows teams to manage their marketing campaigns, content, and assets in one place, and provides tools for collaboration, workflow management, and analytics. Opal was founded in 2010 and is headquartered in Seattle, Washington. The company serves customers in a variety of industries, including healthcare, technology, and consumer goods.
Learn more about Opal
Size
200 employees
Industry
Founded
2011

Similar Jobs

More Jobs at Opal

More Business Services Jobs

Find similar Senior Field Marketing Manager jobs: