- Starting Salary Range: $110,000 - $160,000 (+ annual bonus)
- Expectation to work from one of our offices (DC, NYC, SF, CHI, LA) at least 3 days a week
The Impact You Will MakeThe Senior Director serves as the primary bridge between agency leadership and client success. You will act as a client lead directly owning the relationship and overseeing the lifecycle of an account from the initial new business pitch to final reporting. This role requires a hybrid skill set: the political savvy of a lobbyist, the creative flair of an ad executive, and the precision of a project manager.
You are a "player-coach" who is just as comfortable in a pitch meeting with a CEO as you are in redlining a press release or managing a complex editorial calendar. You thrive in ambiguous environments and are able to quickly understand what the client needs and translate it into a clear strategy that teams can operationalize. You don't just wait for news to happen; you monitor client issue areas to proactively flag opportunities for engagement before the client even realizes they exist.
What Day to Day Looks Like1. Strategic Account Leadership- Executive Liaison: Serve as the primary point of contact for senior-level decision-makers, offering real-time strategic counsel with minimal oversight.
- Campaign Architecture: Set the strategy for and oversee the execution of earned and owned media campaigns, ensuring they align with the client's long-term goals.
- Integrated Execution: Shepherd projects across multi-disciplinary service teams, including media planning, media buying, creative, measurement, and data insights.
2. Content & Media Excellence- High-Stakes Writing: Oversee the production of everything from high-level strategic memos and communications plans to tactical press releases, op-eds, and social media content.
- Media Relations: Proactively develop earned media strategies, leveraging existing reporter relationships to place stories that move the needle on key issues.
3. Team Management & Mentorship- Workflow Oversight: Manage internal teams across different offices to ensure quality control and adherence to tight deadlines.
- Professional Development: Act as a coach and/or direct manager for junior staff, providing clear feedback and supporting their professional development.
4. Business Development- Growth Strategy: Partner with agency leadership to identify, draft, and present proposals for new business opportunities.
- Relationship Building: Expand existing accounts while establishing trust with prospective clients through compelling pitch decks and presentations.
Requirements- 8-10+ years in public affairs, PR, or strategic comms (agency or political background preferred).
- Master of AP Style; ability to pivot between creative storytelling and analytical strategic reporting.
- Proficiency in media monitoring software (Cision, Meltwater) and social media marketing platforms.
- Proven track record of managing multi-client deliverables and leading cross-functional teams with minimal oversight.
- Ability to stay calm and provide "real-time" recommendations under high-pressure, tight-timeline scenarios.
BenefitsBPI offers a wide range of benefits to U.S.-based employees, including
100% company-paid medical, dental, and vision insurance, a 401(k) program with employer match up to 4%, generous time off for vacation, $50 monthly phone reimbursement, unlimited sick time, and 16 weeks of paid leave for new parents. BPI's benefits prioritize employee wellness and progressive support to our diverse workforce.
