Job Title: Campaign Manager, Social
Compensation: $80,000 - $95,000
Location:Arizona, Colorado, Connecticut, Florida, Georgia, Iowa, Illinois, Indiana, Kansas, Maryland, Michigan, Minnesota, Missouri, North Carolina, New Jersey, New Mexico, Pennsylvania, Tennessee, Texas, Utah, Virginia, and Wisconsin.
Adswerve is looking for a Strategic Campaign Manager, Paid Social to join the Performance Media team! The Strategic Campaign Manager, Paid Social is responsible for the end-to-end execution, management, and optimization of paid social media campaigns across platforms such as Meta, Pinterest, and LinkedIn. This role combines tactical hands-on expertise with strategic insight to deliver measurable business outcomes and maximize client ROI.
Responsibilities- Strategy & Planning:
- Develop and oversee multi-platform paid social strategies across Meta (Facebook & Instagram), Pinterest, LinkedIn, and TikTok.
- Define target audience parameters, leverage first-party and native platform data, and build custom/lookalike audiences.
- Collaborate with creative teams to optimize ad formats, creative messaging, and placement-specific content strategies.
- Build out comprehensive media plans and leverage new platform features and capabilities to optimize media spend and improve client ROAS.
- Campaign Execution & Optimization:
- Manage the entire campaign lifecycle, including setup, ad trafficking, QA, and launch within native social ads managers (Meta Ads Manager, Pinterest Ads Manager, and LinkedIn Campaign Manager).
- Monitor campaign pacing, performance, and integrations daily to ensure flawless execution.
- Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing.
- Data, Reporting & Insights:
- Interpret and report on attribution models to illustrate the impact of paid social tactics across full-funnel objectives.
- Optimize campaigns through data-driven insights and performance tracking while highlighting key metrics, trends, and actionable recommendations.
- Leverage Google Analytics, Data Studio, and MMMs/MTAs to track, measure, and report on the success of paid media campaigns.
- Client & Team Engagement:
- Lead regular planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance.
- Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals.
- Work cross-functionally with AdOps, Programmatic, and SEM teams to ensure integrated media strategies.
Experience- 3+ years of proven experience in paid social advertising activation and campaign planning.
- Hands-on expertise across major paid social ad platforms, specifically Meta Ads Manager, Pinterest Ads Manager, and LinkedIn Campaign Manager.
- Ability to translate complex digital media metrics into clear, meaningful campaign stories.
- Strong organizational and project management skills with the ability to lead client calls and present data-driven strategies.
- Proficiency in placing tracking pixels and Conversions API (CAPI) integrations on client websites (directly or using GTM), managing product catalogues, and building ecommerce conversion and attribution models.
This position pays a base salary of $80,000 - $95,000 per year. Wage differential is based on training and experience.
Where we workWe are a remote-first company with our team of 250+ experts spread across 26 states and six countries, with our main office located in Denver, CO. We keep everyone connected with a team-oriented, remote-friendly culture where every voice contributes and every perspective is valued.
Why join usWork alongside some of the best analytics and marketing minds in the industry. Get hands-on with cutting-edge martech and AI. Partner with exciting clients and help define what's next for the industry - all while working for a company that prioritizes your work-life balance. Full-time Adswerve employees also enjoy benefits you'll love:
- Semi-annual bonus potential
- Medical, dental and vision available for employees
- Paid time off including vacation, sick leave & company holidays
- Paid volunteer time
- Flexible working hours
- Summer Fridays
- "Work From Home Light" days between Christmas and New Year's Day
- 401(k) Plan with 5% company match and no vesting period
- Employer Paid Parental Leave
- Health-care Spending Accounts
- Dependent-care Spending Accounts
- Employer Paid Basic Life Insurance
- Voluntary Life Insurance (Employee/Spouse/Child)
- Employer Paid Short & Long Term Disability
- Employee Assistance Program (EAP)
- Continuing Education Reimbursement
- Employee Referral Bonus Program
- Monthly Remote Work Stipend
- New Hire Office Equipment Reimbursement
Screening of Applications Begins: Immediately and will continue until the position is filled. For best consideration, please apply by the end of November.
Recruitment Agencies: We are not utilizing external 3rd party recruitment agencies for this search. Should those needs change, we will seek your assistance directly.
