Position Summary As Senior Director, Marketing at Harbinger Health, you will lead marketing strategy and execution for Harbinger's first RESOLVE™ product as the company prepares for commercialization. You will translate customer insights and commercial priorities into positioning, launch plans, and programs that drive demand, support clinician adoption, and create a trusted patient experience. This hands-on role requires a strategic marketer who can lead complex initiatives from strategy through execution in a fast-moving environment.
Responsibilities:- Lead the development and execution of the marketing strategy for Harbinger's lead RESOLVE™ product, including segmentation, targeting, positioning, channel strategy, customer journeys, and launch readiness.
- Lead development of the RESOLVE™ brand, messaging, and core launch assets, clearly communicating the test's intended use, clinical value, evidence, limitations, and role in the diagnostic workup.
- Support Harbinger's corporate brand and external presence across corporate and product websites, conferences, social media, and communications initiatives.
- Lead provider marketing across priority specialties and practice settings, including education, digital engagement, sales and field tools, and adoption initiatives.
- Build and execute the patient marketing strategy for a self-pay offering, including education, demand generation, conversion, and the end-to-end patient experience.
- Develop marketing strategies, value propositions, and materials for additional priority customers and channels, including health systems and strategic partners.
- Partner with Commercial, Medical, Regulatory, and Legal to ensure marketing programs and external communications are strategically aligned, scientifically accurate, evidence-based, and compliant.
- Manage assigned budgets, agency partners, and performance metrics; measure results and continually optimize programs and investments.
Basic Qualifications:- Bachelor's degree and 10+ years of progressive marketing experience in diagnostics or another regulated healthcare field.
- Demonstrated success launching or commercializing a novel healthcare product.
- Experience marketing to healthcare providers and translating complex science into clear, compelling, and compliant communications.
- Expertise in customer insights, segmentation, positioning, messaging, integrated campaigns, and performance measurement.
- Strong cross-functional leadership, sound judgment, and the ability to build in a fast-moving, ambiguous environment.
Preferred Qualifications:- Advanced degree in business, marketing, science, public health, or a related field.
- Experience in oncology, molecular diagnostics, genomics, or another emerging diagnostic category.
- Experience helping build or scale a marketing capability, managing external agencies, and supporting patient-facing or self-pay commercialization.
The salary range for this role is $247,000 - $320,000. Compensation for the role will depend on a number of factors, including a candidate's qualifications, skills, competencies, and experience. Harbinger Health currently offers healthcare coverage, annual incentive program, retirement benefits and a broad range of other benefits. Compensation and benefits information is based on Harbinger Health's good faith estimate as of the date of publication and may be modified in the future.
