AHCA/NCAL is seeking a Senior Director of Integrated Marketing to improve lives by delivering solutions for quality care by planning and executing integrated campaigns that grow non-dues revenue, registrations, product sales, and member engagement.
Qualifications & Skills:Bachelor's degree in Marketing, Communications, Public Relations, or a related field. Minimum of 10 years of progressively responsible marketing experience. Excellent communication skills and strong strategic thinking, analytical skills, business acumen, project management, collaboration, and campaign budget management. Hands-on proficiency in email marketing/automation. CRM experience required; Salesforce preferred. Experience with HubSpot, Cadmium, Accelevents, and Feathr is a plus. Proficiency in Microsoft Office (Word, Excel, PowerPoint) required and Adobe Creative Cloud (InDesign, Illustrator, Photoshop) preferred.
Duties & Responsibilities:
Marketing Planning and Brand Alignment:• Translate VP-approved brand direction and business priorities into annual marketing plans with program leaders. Establish audiences, offers, channels, budgets, schedules, and measurable goals.
• Apply consistent positioning and messaging across conventions, conferences, education, publications, and digital products. Recommend material brand changes to the VP.
Marketing:• Lead strategic marketing campaigns for Delivering Solutions Convention & Expo, TNHC Convention & Expo, Spring and Fall CEO, Quality Summit, Population Health Management Summit, and Congressional Briefing. Share accountability with program owners for achieving approved revenue and registration goals, with direct responsibility for marketing strategy, campaign execution, optimization, and reporting. Meet or exceed total registration goal of $2M annually.
• Lead marketing for ahcancalED, the online bookstore, publications, training partnerships, and awareness weeks.
Digital Marketing Operations:- Build, test, schedule, and send email campaigns; manage segmentation, registered-attendee suppression, tracking, and repeatable workflows. Coordinate automation and data standards with central digital/IT teams.
- Build and maintain marketing websites, microsites, and pages in Cadmium CMS, Accelevents, and other approved platforms using verified copy and creative assets; coordinate complex builds with vendors.
Managing Others:- Provide functional leadership for campaign deliverables across marketing staff and contractors; define briefs, milestones, handoffs, and expectations with the VP.
- Directly supervise the Marketing Manager, including setting priorities and annual goals, approving time, providing performance feedback, and supporting professional development.
Other duties as assigned
