Intuit Inc

Senior Developer - Marketing AI Development Lead, GBSG Canada

Intuit Inc • $132K — $178K *
Toronto, ON M3C 0E3In-Person
Consumer Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 6+ years of software engineering experience, specifically in AI or LLM-powered product development.
  • Proven ability to make real technical trade-offs beyond mere demo creations.
  • Strong full-stack or front-end web development skills are required.
  • Experience working independently as a technical expert within business functions.
  • Flexibility to choose appropriate tools and methods that best fit the problem at hand.
  • Strong communication skills for articulating technical concepts to non-technical stakeholders.
  • Experience in teaching/enablement or introducing new technical solutions is beneficial.
  • Comfortable navigating ambiguity in a role that is still evolving.

Responsibilities

  • Collaborate with various marketing functions to understand workflows before proposing AI solutions.
  • Design and implement AI tools that integrate smoothly with existing marketing tasks.
  • Establish the AI technical direction aligned with marketing needs and make informed trade-offs.
  • Serve as the AI advocate within the marketing team by showcasing tools and their potential benefits.
  • Guide projects from prototype to deployment, ensuring that teams can operate independently afterward.
  • Build web components using React and maintain attention to technical SEO and accessibility standards.
  • Develop a systematic approach for training marketing teams on new tools to facilitate adoption.
  • Identify emerging AI opportunities within marketing, leveraging insights from the industry.

Benefits

  • Flexible hybrid working model, with a requirement to be on-site in the Toronto office three days per week.
  • Opportunities for cash bonuses and equity rewards as part of compensation packages.
  • Support for fair pay practices, including regular reviews based on ethnicity and gender comparisons.
Full Job Description
As the Senior Marketing AI Development Lead, you'll build and scale AI capability across GBSG Canada Marketing, working directly with teams including Product Marketing, Digital Acquisition, and Marketing Ops. You'll sit inside each function, ship real AI tools that solve their actual problems, and set the direction for how the broader org gets better at using AI over time. This is a collaborative role by design, not a lone builder shipping quietly in the background. You'll spend real time with marketers: showing off what's possible, running demos, and getting people genuinely excited about what AI can do for their work. Half the job is building the thing. The other half is making people want to use it.

Intuit has embraced a hybrid working model and this role will be based out of our Toronto office 3 days per week.

Responsibilities
  • Embed with marketing functions across GBSG Canada, including web, product marketing, media and LCM to understand how the work actually gets done before proposing a solution
  • Design, build, and ship AI tools and agents that fit each function's real workflow. Use whatever combination of platforms, frontier models, or custom code makes sense, rather than defaulting to one stack
  • Set technical direction for how AI shows up across GBSG Canada Marketing, and make real trade-off calls, for example deciding when a simple automation beats an agentic approach, taking responsibility for those decisions once they're live
  • Be the face of AI for GBSG Canada Marketing. Run demos and showcases, present to teams and leaders, and turn what you build into something people are genuinely excited to use, not just aware of
  • Carry solutions from first prototype through deployment and ongoing support. The goal is for teams to eventually run what you built without needing you
  • Build and maintain web components and experiences using React and modern front-end tools when a need comes up, and keep an eye on core web vitals, accessibility, and technical SEO. This is a baseline expectation, not the focus of the role, but you should be able to credibly ship real front-end code
  • Set up a simple, repeatable way for marketing teams to learn what you build, whether that's training sessions, office hours, or documentation, so adoption doesn't depend on you being in the room
  • Translate between engineering standards and each function's own way of describing what they need, since most of your stakeholders won't be technical
  • Look for AI opportunities marketing teams haven't thought to ask for yet, drawing on what's working elsewhere at Intuit and in the industry, and bring in outside ideas before they become standard elsewhere


Qualifications
  • 6+ years of professional software engineering experience, with real, hands-on experience shipping AI or LLM-powered products into production. This is the one requirement we won't flex on
  • A track record of making and defending real technical trade-offs, not just building demos
  • Strong full-stack or front-end web development experience. It's required even though it won't be the main focus in the first several months
  • Comfortable working as technical expert inside a business function, with little day-to-day oversight
  • Not attached to one platform or vendor. You'll pick whatever tool, model, or approach actually fits the problem
  • A strong communicator who can explain technical ideas to non-technical marketers and earn trust across several teams at once
  • Solid experience in at least one of these, with room to grow into the other: teaching or enabling people to use new tools, or finding and introducing new technical approaches before anyone asks
  • Comfortable with ambiguity. This role is still being defined, and that should sound exciting rather than uncomfortable
  • Marketing experience is a plus, not a requirement. Curiosity about how marketing works matters more than a marketing background


Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
Toronto $132,000 - $178,500

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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