The Impact You Will MakeBPI is seeking a seasoned social and content strategist to guide integrated social media programs that advance our mission, amplify our impact, and protect our reputation. This role combines strategic planning, content creation, executive visibility, and rapid-response expertise, with a focus on thought leadership, public policy, and values-driven engagement.
- Starting salary range: $77,000 - $85,000 (+ annual bonus)
- Location: Expectation to work from one of our offices (NYC, DC, Chi, SF, LA) at least 3x a week
What Day-to-Day Looks LikeStrategic Leadership & Planning- Translate broader client and brand objectives into clear social content plans, ensuring day-to-day execution ladders up to the bigger strategic picture
- Manage always-on campaigns across key platforms (LinkedIn, Facebook, Instagram, TikTok, YouTube, X/Twitter, Reddit, etc.)
- Own social projects from brief through delivery, setting priorities, anticipating needs, and bringing in the right internal partners at the right moments
Content Development- Manage content calendars, draft engaging copy
- Deliver proactive and reactive messaging that shapes narratives
- Support visibility tied to events, media coverage, and philanthropic initiatives
- Exercise strong editorial judgment across social copy and content, synthesizing feedback from clients, strategists, creatives and other internal teams into a cohesive final product
Platform Knowledge & Innovation- Understand the social content ecosystem end-to-end, including content planning, creative development, production, approvals, scheduling and publishing
- Be comfortable working across native and third-party social platforms and using performance or audience insights to help inform future content decisions
Project Management & Collaboration- Manage multiple workstreams, stakeholders and competing deadlines in a fast-paced agency environment without losing sight of quality or business objectives
- Bring enough project management and creative production experience to keep work moving independently, troubleshoot roadblocks and maintain momentum with minimal direction
- Serve as a trusted day-to-day owner who can connect the dots across strategy, creative and execution rather than simply managing tasks
Social Listening & Measurement- Use social listening tools to build searches/queries, monitor keywords and narratives, assess sentiment/volume, identify spikes, monitor competitors/issues, and turn the findings into a readout or recommendation
- Monitor real-time conversations to identify risks, misinformation, and reputational threats
- Deliver performance reports and insights on audience engagement and reputational trends
- Refine strategies based on analytics and high-impact content themes
RequirementsWhat You Bring- 4+ years of experience in strategic communications, social media strategy, and content creation
- Fluency in Meta, LinkedIn, X, TikTok, YouTube, Reddit and other social platforms
- Hands-on experience with at least one enterprise social management platform, e.g. Sprout Social, Hootsuite, Sprinklr, or Brandwatch
- Working knowledge of social listening tools such as Brandwatch, Meltwater, Sprinklr, or Talkwalker
- Background in agency or corporate environments preferred; experience with corporate reputation, executive visibility, or public affairs campaigns highly relevant
- Exceptional writing, presentation, and analytical skills; ability to balance strategic and creative demands under tight timelines
- Proven project and team management experience with multi-stakeholder initiatives
BenefitsBPI offers a wide range of benefits to U.S.-based employees, including
100% company-paid medical, dental, and vision insurance, a 401(k) program with employer match up to 4%, generous time off for vacation, $50 monthly phone reimbursement, unlimited sick time, and 16 weeks of paid leave for new parents. BPI's benefits prioritize employee wellness and progressive support to our diverse workforce.
Let's keep in touch. Follow us on LinkedIn and Twitter at bpigroup.com
