SONIFI Solutions

Regional Sales Manager - Central U.S

SONIFI Solutions$90K — $110K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Four-year degree in Business or related field or equivalent work experience.
  • Minimum of three years of enterprise sales experience, preferably in systems or software.
  • Experience managing large customer relationships and expanding key accounts.
  • Two years of experience selling hardware, content, and/or software in the hospitality industry preferred.
  • Strong understanding of regional market dynamics and effective relationship-building skills.
  • Excellent listening, negotiation, and presentation abilities, particularly in technical discussions.
  • Proficient in CRM systems and related sales tools, with practical experience in Microsoft Office and Salesforce.

Responsibilities

  • Develop and execute a comprehensive territory growth strategy for the Central U.S.
  • Manage the sales pipeline from prospect through close, ensuring accurate documentation in Salesforce.
  • Maintain a strong market presence through customer meetings, product demonstrations, and sales pitches.
  • Build trusted-advisor relationships by assessing customer needs and providing tailored solutions.
  • Collaborate cross-functionally to meet customer requirements and enhance sales efforts.
  • Contribute to strategic planning regarding performance objectives and market positioning.
  • Represent SONIFI at trade shows and industry events to generate leads and enhance brand presence.

Benefits

  • Competitive health, dental, and vision plans.
  • 401(k) plan with employer match.
  • Paid time off (PTO) and flexible work arrangements.
  • Opportunities for professional development.
  • Pet insurance and on-demand pay options.
Full Job Description
We9re looking for an experienced Regional Sales Manager to grow SONIFI9s hospitality business across the Central U.S. This is a territory-based sales role for someone who knows how to build a market, develop new relationships, expand existing accounts, and become a trusted partner to hospitality customers.

You9ll own the growth strategy for your territory, with responsibility for acquiring high-value accounts, expanding and upselling existing business, and driving strong customer retention. You9ll sell SONIFI9s full portfolio while building relationships across individual properties, management companies, ownership groups, operators, and the broader hospitality ecosystem.

What you9ll do

Reporting to the VP, National Hospitality Sales, you9ll take ownership of your assigned territory and balance long-term account development with the day-to-day prospecting and sales activity necessary to achieve revenue and gross profit growth objectives.
  • Develop and execute a territory growth strategy across the Central U.S., proactively identifying new opportunities, prospecting for new business, expanding existing accounts, and building relationships with key decision-makers and influencers. Your network may include hotel properties, management companies, ownership groups, operators, architects, contractors, FF26E vendors, referral partners, and other hospitality stakeholders.
  • Own and actively manage your sales pipeline from prospect through close, maintaining prompt and accurate documentation in Salesforce, forecasting the sales funnel, and balancing prospecting, account management, and CRM administration to achieve and exceed assigned quota.
  • Maintain a strong physical presence in your market by meeting with hotels, prospecting for new business, conducting customer calls, sales pitches, product demonstrations, and presentations, and facilitating meetings with customers and prospective customers.
  • Develop trusted-advisor relationships by continually assessing and validating customer needs, solving problems, and building long-term relationships that support retention, cross-selling, and upselling. Partner closely with Customer Success on QBRs and ongoing customer engagement while coordinating high-priority requests and escalations when necessary.
  • Become an expert on SONIFI9s products and solutions and ensure the right solution is designed and proposed for both the customer and SONIFI. Evaluate customer needs and technical solutions with consideration for installability, supportability, customer satisfaction, financial impact, business requirements, and operational considerations.
  • Collaborate closely with Sales Engineering, Product, Marketing, Finance, Implementations, Support, Operations, and other teams on sales targets, presentations, customer meetings, campaigns, and new business opportunities. Coordinate with internal departments to ensure site surveys, proposals, rate requests, contracts, and other customer requirements are completed within acceptable timeframes.
  • Contribute to SONIFI9s strategic planning, including performance objectives, financial targets, and critical milestones. Stay informed about hospitality industry trends, technology advancements, competitor activity, and changing regional market dynamics, using those insights to identify opportunities and strengthen SONIFI9s position in the market.
  • Attend relevant trade shows and industry events to generate leads and represent SONIFI positively and professionally. Serve as a collaborative leader and role model within the sales organization.

Travel of up to40% is required, or as business needs dictate, including regular travel throughout the assigned territory to maintain a strong presence with customers and prospects.

What you9ll need
  • Four-year degree in Business or a related field, or an equivalent combination of education and work experience, plus a minimum of three years of enterprise sales experience, preferably with a systems or software focus.
  • Direct experience managing large customer relationships and multiple accounts, with a successful history of expanding existing key accounts, driving upsells, and achieving growth quotas.
  • Strong preference for candidates with at least two years of experience selling hardware, content, and/or software within the hospitality industry.
  • A strong understanding of regional market dynamics and the ability to develop relationships, prospect effectively, and independently prioritize sales activities across an assigned geographic territory.
  • Excellent listening, negotiation, presentation, and communication skills, including the ability to understand and articulate technical concepts and product specifications to different audiences.
  • Demonstrated ability to communicate, present, negotiate, and influence credibly and effectively at all levels of an organization, including executive and C-level contacts, while building professional relationships with customers who may have complex or demanding needs.
  • Experience delivering client-focused solutions based on customer needs and facilitating customer meetings. You should bring strong business acumen, customer focus, collaboration, negotiation, and a results-driven approach while being self-motivated and able to operate with minimal supervision.
  • Competence using CRM systems, sales tools, and related technology. Practical experience with Microsoft Word, Excel, PowerPoint, and Salesforce is required.

This role requires strong independent judgment. You9ll establish priorities and pursue objectives with limited direct supervision while making recommendations that balance customer needs with SONIFI9s business goals. You9ll independently prioritize activities throughout your assigned geographic region and regularly provide Sales Management with updates and recommendations regarding sales activity, strategy, and overall market positioning.

Together, we can build your future!

We offer a competitive compensation package including health, dental, vision, 401(k) with employer match, paid time off (PTO), flexible work arrangements, professional development opportunities, pet insurance, and on-demand pay.

About SONIFI Solutions

SONIFI Solutions is a technology company that provides interactive guest engagement solutions for the hospitality and healthcare industries. The company's products include interactive television, mobile applications, and high-speed internet access. SONIFI Solutions was founded in 1986 and is headquartered in White Plains, New York.
Learn more about SONIFI Solutions
Size
500 employees
Industry
Founded
1993

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