Job SummaryReporting to the Vice President of International Markets, the
Regional Sales Director | Canada will lead the strategy and execution of sales, distribution, and market development across Canada and all relevant channels. This role owns regional performance, distributor partnerships, and localized go-to-market strategies to drive volume, expand distribution, and strengthen brand presence across diverse international markets.
Key Responsibilities- Own and execute regional commercial strategy across Canada and relevant channels with a focus on volume growth and distribution expansion.
- Set country-level targets and partner with distributors and importers to develop accurate forecasts and executable sales plans.
- Build and lead high-impact distributor and importer relationships, holding partners accountable to performance, execution, and brand standards.
- Analyze sales performance, market trends, and distributor activity to identify risks and unlock growth opportunities.
- Drive consistent execution of pricing, promotions, and portfolio strategy across markets.
- Lead regular business reviews with distributors and importers to assess performance and define action plans.
- Collaborate cross-functionally to ensure alignment and in-market success.
- Ensure optimal inventory levels and continuity of supply across all markets.
- Support key account development including regional chains, on-premise, and off-premise opportunities.
- Represent the brand at trade shows, industry events, and key customer engagements.
- Develop distributor capabilities through training and ongoing support to strengthen in-market execution.
- Translate annual plans into quarterly and monthly targets, tracking performance and course-correcting as needed.
- Other duties as assigned.
Required Qualifications:- Bachelor's Degree in Business, Marketing, or related field, or equivalent experience.
- 10+ years of sales experience in the alcoholic beverage industry.
- 5+ years in an international sales role with ownership of Canada.
- Experience managing multiple distributors and/or sales regions concurrently.
- Strong analytical and problem-solving skills.
- Experience in inventory management and distribution.
- Based in Toronto with willingness to travel up to 75%.
Preferred Qualifications:- Experience with key account or national account management.
- Proficiency in using CRM and sales reporting tools.
- Excellent knowledge of Microsoft Office (PowerPoint, Excel, Access, Word).
Compensation- Estimated Base Salary Range: $210,000-$245,000 CAD.
- Individual compensation packages are based on various factors unique to each candidate, including skill set, experience, and qualifications.
- Total compensation includes base salary, performance-based bonus, and a comprehensive benefits package including health, dental, and vision coverage.
