We are seeking a talented Media Manager to lead the paid media strategy across Programmatic digital channels (DSPs). You will be a key contributor to the overall Prime Video campaign launch strategy, owning channel level objectives to maximize and optimize our marketing and media investments, driving brand equity, engagement, and subscriber acquisition.
You will collaborate with Prime Video paid media marketers on bar raising programmatic campaigns. Additionally, you will work closely with centralized Amazon teams who focus on developing automated business solutions for your needs. You should have a growth mindset with a passion to dive deep, strong project management skills, a high level of customer focus, and a track record in transforming marketing performance data into digestible, actionable insights. You are a self-starter, comfortable with ambiguity, with strong attention to detail, and ability to thrive in a fast-paced and energizing environment.
Reporting to the Manager of Paid Media Launch Management, you will drive programmatic results including goal-setting, service level campaign goal ownership, channel strategic development, hands-on execution, and optimization with the north-star goal of driving customer acquisition and engagement efficiently, and at scale. Utilizing an existing tool set, this team member will also be expected to raise the bar and expand our opportunities into new DSP partners, ad tech and testing opportunities. Additionally you will provide knowledge share opportunities to educate and train US and global marketing managers who are executing in programmatic media buying platforms to enhance the customer journey. You will be challenged to push boundaries, propose and execute new ideas, and ensure best practices for Prime Video US.
Key job responsibilities
• Own goals and performance metrics for digital marketing campaigns; monitoring regularly to understand effectiveness and identify opportunities for improvement.
• Serve as programmatic performance marketing lead, properly communicating and evangelizing winning programmatic strategies, processes, platform execution, trading techniques and industry related topics
• Develop key programmatic initiatives across DSPs to drive strategic use cases and deliver results; implement and maintain playbook that incorporates best practices that can scale globally and cross-line of business.
• Manage external partner relationships and identify new programmatic opportunities for testing. Ensure seamless execution of programmatic campaigns by revamping/enforcing operational process with partners
• Own day to day relationships with Prime Video programmatic buyers and decision-makers, driving stakeholders to provide insightful media plans that align with the overall marketing strategy.
• Facilitate and communicate comprehensive analysis and insights of campaigns and experiments, and make actionable recommendations in digestible form to senior leadership
• Conduct thorough campaign analyses from pertinent sources and assemble cross-partner reiterations or contradictions based on performance data
BASIC QUALIFICATIONS
- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Experience in marketing or marketing research
PREFERRED QUALIFICATIONS
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Experience managing large amounts of data, including customer segments and online campaign metrics
- Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Culver City - 109,100.00 - 160,000.00 USD annually
